We’re sure that every TikTok user has fallen into the trap of endless scrolling at some point. The app is now launching a solution to help solve this problem and reduce your screen time.

The video-sharing social media platform has announced the introduction of a new time break feature. This is targeted towards the ‘digital-well-being’ of its users.

How it works

The screen break feature allows you to control the amount of time you spend on the app in a single session.

Featuring custom set time breaks, users will receive a prompt after a certain amount of uninterrupted screen time.

This new feature is great for those wishing to reduce their screen time in general or for those wishing to switch off before bed.

Additionally, users will gain access to a new screen time dashboard. This allows you to view the amount of time you spend on the app each week.

Breaking down usage into two categories, the dashboard splits the time spent on TikTok into daytime and night-time usage.

You can also request a prompt from TikTok to remind you to review your dashboard each week. We assume this will be a helpful feature. We all know it’s easy to forget in the sea of things we need to remember.

How the TikTok feature is tailored to a younger audience

It was announced that TikTok will also be introducing weekly digital well-being prompts for its younger audience.

Someone between the age of 13 and 17 will be reminded of the tool after using the app for more than 100 minutes in a single day.

Carolyn Bunting MBE, CEO, Internet Matters, commented: “The research showed that younger users would welcome the introduction of built-in features and settings that prompt them to both think critically about the time that they are spending online, but also encourage them to use settings to actively manage the time they spent on the app.

“It is important that they feel in control of their online experiences and are helped to make considered choices. We look forward to TikTok developing further features that will put children’s wellbeing at the heart of their design choices.”

Keep an eye out in our newsroom for more social updates.

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As people started to flock to TikTok in the millions, it makes sense for businesses to use this platform to reach their audience.

But why is it so important for businesses to take the plunge and delve into the world of TikTok?

Brand Ambassadors and Social Influencers

Some users on TikTok have followers in the millions, the ability to reach and influence millions of other people. Whilst we are used to seeing Instagram full of people posing with a product, with TikTok, users have the ability to make more creative content. Brand Ambassadors like Scarlett Moffatt use TikTok to showcase their relationship with the brand they represent. They can use TikTok trends and challenges to get in front of your audience and engage with them.

Reach

The beauty of TikTok is that growing your business organically is a lot simpler than it would be on most Social Media platforms. For example, on most social media platforms, your posts are only really shown to your followers unless they share with their friends. The beauty of TikTok is that you can appear in front of people who may not have heard about your business on the For You page. As long as you are doing your hashtag research and applying relevant hashtags to your captions, you can be placed in front of people who may never have found you via traditional social media platforms.

Shows the fun and people behind the brand

Using TikTok trends and challenges within the workplace are a great way to get other users to stop scrolling and pay attention to what it is you are selling or showcasing. Brands and businesses can also use this platform to show how a product is made, how products are packaged and what happens behind the scenes in general. For example – behind the scenes of photo shoots and models just having fun with their set like the one in the Guess video below.

Small Businesses are Flourishing!

Small businesses have reported staggering growth in sales since starting to showcase their products on TikTok and reporting overwhelming support from the thousands of followers they have amassed. From not being able to fulfil any more orders for months ahead to being able to employ brand ambassadors to grow their business even further. Satisfying their followers with timelapse videos of candles setting and epoxy resin creations to packaging orders and sharing videos of their customers “unboxing” the products they’ve bought

Content Creation

No matter which way you look at it, TikTok aids the creation of incredible, engaging content! From the effects, interactive features and sounds, there is something for every business to use to get noticed. Videos created on TikTok can be saved to your phone and shared across all of your Social Media Platforms. Video content is massively important to social media interaction and TikTok gives your business the tools to create those videos that make people stop and watch!

Such as this one below from Crocs.

If you need any help getting your business started on TikTok, we’d be more than happy to help.

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