TikTok – once predominantly used by preteens and teenagers alike as a lip-syncing app has exploded in popularity! From the young to the young at heart’, it seemed that during lock down, everyone flocked to the app to kill time!
As people started to flock to TikTok in the millions, it makes sense for businesses to use this platform to reach their audience.
But why is it so important for businesses to take the plunge and delve into the world of TikTok?
Brand Ambassadors and Social Influencers
Some users on TikTok have followers in the millions, the ability to reach and influence millions of other people. Whilst we are used to seeing Instagram full of people posing with a product, with TikTok, users have the ability to make more creative content. Brand Ambassadors like Scarlett Moffatt use TikTok to showcase their relationship with the brand they represent. They can use TikTok trends and challenges to get in front of your audience and engage with them.
Reach
The beauty of TikTok is that growing your business organically is a lot simpler than it would be on most Social Media platforms. For example, on most social media platforms, your posts are only really shown to your followers unless they share with their friends. The beauty of TikTok is that you can appear in front of people who may not have heard about your business on the For You page. As long as you are doing your hashtag research and applying relevant hashtags to your captions, you can be placed in front of people who may never have found you via traditional social media platforms.
Shows the fun and people behind the brand
Using TikTok trends and challenges within the workplace are a great way to get other users to stop scrolling and pay attention to what it is you are selling or showcasing. Brands and businesses can also use this platform to show how a product is made, how products are packaged and what happens behind the scenes in general. For example – behind the scenes of photo shoots and models just having fun with their set like the one in the Guess video below.
Small Businesses are Flourishing!
Small businesses have reported staggering growth in sales since starting to showcase their products on TikTok and reporting overwhelming support from the thousands of followers they have amassed. From not being able to fulfil any more orders for months ahead to being able to employ brand ambassadors to grow their business even further. Satisfying their followers with timelapse videos of candles setting and epoxy resin creations to packaging orders and sharing videos of their customers “unboxing” the products they’ve bought
Content Creation
No matter which way you look at it, TikTok aids the creation of incredible, engaging content! From the effects, interactive features and sounds, there is something for every business to use to get noticed. Videos created on TikTok can be saved to your phone and shared across all of your Social Media Platforms. Video content is massively important to social media interaction and TikTok gives your business the tools to create those videos that make people stop and watch!
Such as this one below from Crocs.
If you need any help getting your business started on TikTok, we’d be more than happy to help.
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