Social media and its role in gender equality

Social media platforms have become an integral part of invoking change within our society. As social platforms continue to consume our everyday lives, their part to play in encouraging change is ever-increasing. Social media has been a game-changer in the world of activism and promoting equality. Women have been at the forefront of using it to spread their message. In this blog, we explore three ways women have used social media to promote equality.

Hashtags and Viral Campaigns

Hashtags are a powerful tool for raising awareness and creating a sense of community around a particular issue. Women have used hashtags to draw attention to issues like gender-based violence, workplace discrimination, and reproductive rights. One example of a successful viral campaign was the #MeToo movement. This movement encouraged women to share their experiences of sexual harassment and assault. The campaign went viral, with millions of women sharing their stories on social media. This created a powerful sense of solidarity and raised awareness about the pervasiveness of sexual violence. Many celebrities got involved in the movement and used the hashtag, including the likes of Jennifer Lawrence and Gwyneth Paltrow.

Amplifying Voices and Diverse Perspectives

Social media has given women a platform to amplify their voices and share their perspectives. Women from all walks of life have used platforms like Twitter, Instagram, and TikTok to share their stories and experiences. Giving visibility to issues that may have previously been overlooked. For example, women of colour have used social media to highlight issues of intersectionality and draw attention to the unique challenges they face. Social media has also enabled women to connect with others who share similar experiences and create supportive communities. Without social media, many women would not have been able to connect with those facing similar issues from all walks of life from every corner of the globe. Moreover, without social media, many issues faced by women may have never received the publicity they have. Allowing them to present the challenges they face at the forefront of people’s minds.

Holding Institutions Accountable

Social media has given women the power to hold institutions accountable for their actions. Women have used social media to call out instances of sexism, misogyny, and discrimination, often leading to changes in policies or public opinion. For example, the #NotBuyingIt campaign called out sexist advertising, leading to changes in the way brands marketed their products. Social media has also been a powerful tool for holding individuals accountable, with women sharing their experiences of workplace harassment or abuse and calling for justice. Social media platforms allow others to join forces and support such movements. Making women a force to be reckoned with.

International Women’s Day

In conclusion, social media has been a powerful tool for women to promote equality, from viral campaigns to amplifying diverse voices and holding institutions accountable. As we continue to navigate the complexities of social media, it’s important to recognise the impact it can have on promoting equality and supporting marginalised communities. Here at Social+, we use today to recognise the positive impact social media has had on the equality of women. Our team here at Social+ is full of talented and powerful women who we are extremely proud of.

Happy International Women’s Day!

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We’re sure that every TikTok user has fallen into the trap of endless scrolling at some point. The app is now launching a solution to help solve this problem and reduce your screen time.

The video-sharing social media platform has announced the introduction of a new time break feature. This is targeted towards the ‘digital-well-being’ of its users.

How it works

The screen break feature allows you to control the amount of time you spend on the app in a single session.

Featuring custom set time breaks, users will receive a prompt after a certain amount of uninterrupted screen time.

This new feature is great for those wishing to reduce their screen time in general or for those wishing to switch off before bed.

Additionally, users will gain access to a new screen time dashboard. This allows you to view the amount of time you spend on the app each week.

Breaking down usage into two categories, the dashboard splits the time spent on TikTok into daytime and night-time usage.

You can also request a prompt from TikTok to remind you to review your dashboard each week. We assume this will be a helpful feature. We all know it’s easy to forget in the sea of things we need to remember.

How the TikTok feature is tailored to a younger audience

It was announced that TikTok will also be introducing weekly digital well-being prompts for its younger audience.

Someone between the age of 13 and 17 will be reminded of the tool after using the app for more than 100 minutes in a single day.

Carolyn Bunting MBE, CEO, Internet Matters, commented: “The research showed that younger users would welcome the introduction of built-in features and settings that prompt them to both think critically about the time that they are spending online, but also encourage them to use settings to actively manage the time they spent on the app.

“It is important that they feel in control of their online experiences and are helped to make considered choices. We look forward to TikTok developing further features that will put children’s wellbeing at the heart of their design choices.”

Keep an eye out in our newsroom for more social updates.

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As people started to flock to TikTok in the millions, it makes sense for businesses to use this platform to reach their audience.

But why is it so important for businesses to take the plunge and delve into the world of TikTok?

Brand Ambassadors and Social Influencers

Some users on TikTok have followers in the millions, the ability to reach and influence millions of other people. Whilst we are used to seeing Instagram full of people posing with a product, with TikTok, users have the ability to make more creative content. Brand Ambassadors like Scarlett Moffatt use TikTok to showcase their relationship with the brand they represent. They can use TikTok trends and challenges to get in front of your audience and engage with them.

Reach

The beauty of TikTok is that growing your business organically is a lot simpler than it would be on most Social Media platforms. For example, on most social media platforms, your posts are only really shown to your followers unless they share with their friends. The beauty of TikTok is that you can appear in front of people who may not have heard about your business on the For You page. As long as you are doing your hashtag research and applying relevant hashtags to your captions, you can be placed in front of people who may never have found you via traditional social media platforms.

Shows the fun and people behind the brand

Using TikTok trends and challenges within the workplace are a great way to get other users to stop scrolling and pay attention to what it is you are selling or showcasing. Brands and businesses can also use this platform to show how a product is made, how products are packaged and what happens behind the scenes in general. For example – behind the scenes of photo shoots and models just having fun with their set like the one in the Guess video below.

Small Businesses are Flourishing!

Small businesses have reported staggering growth in sales since starting to showcase their products on TikTok and reporting overwhelming support from the thousands of followers they have amassed. From not being able to fulfil any more orders for months ahead to being able to employ brand ambassadors to grow their business even further. Satisfying their followers with timelapse videos of candles setting and epoxy resin creations to packaging orders and sharing videos of their customers “unboxing” the products they’ve bought

Content Creation

No matter which way you look at it, TikTok aids the creation of incredible, engaging content! From the effects, interactive features and sounds, there is something for every business to use to get noticed. Videos created on TikTok can be saved to your phone and shared across all of your Social Media Platforms. Video content is massively important to social media interaction and TikTok gives your business the tools to create those videos that make people stop and watch!

Such as this one below from Crocs.

If you need any help getting your business started on TikTok, we’d be more than happy to help.

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