Should Your Business Be on Bluesky? A Fresh Take on Social Media Strategy 

Social media: the beast that keeps digital marketers on their toes. Just when you think you’ve mastered the algorithm, along comes a new platform shaking things up. Enter Bluesky. If you’ve heard whispers (or loud tweets) about it but aren’t quite sure whether it’s worth your business time, we’re here to break it down for you. 

What is Bluesky? 

Bluesky is a decentralised social media platform spearheaded by Jack Dorsey (yep, the Twitter guy). While it’s still relatively new and not as mainstream as Instagram or LinkedIn, it’s gaining traction among tech-savvy users and those seeking alternatives to big-name platforms.  

Unlike traditional social platforms, Bluesky operates on the AT Protocol, a decentralised framework that gives users more control over their data. It’s a big buzzword right now: decentralisation means fewer ads, more transparency, and freedom from algorithmic overlords. 

Why Businesses Should Care About Bluesky 

1. Early Mover Advantage Joining Bluesky now means less competition and more room to establish your brand. It’s like Instagram in 2012—early adopters reaped the rewards later. 

2. Community Building Bluesky fosters tight-knit communities. If your business thrives on authentic engagement, this platform could be a goldmine for building a loyal audience. 

3. Transparency and Trust Users are increasingly wary of data-hungry platforms. Bluesky’s decentralised approach positions businesses as forward-thinking and user-focused. 

4. Less Algorithm Frustration With less invasive algorithms, your posts are more likely to reach your audience without needing a big ad spend. Organic reach is alive and well here—for now. 

The Challenges of Bluesky for Businesses 

1. Small User Base Bluesky’s audience is niche and smaller compared to Instagram or TikTok. If your target audience isn’t tech-savvy, this platform might not deliver immediate results. 

2. Limited Features Unlike established platforms, Bluesky lacks advanced features like Stories or Reels. If these are essential to your strategy, you might find Bluesky limiting. 

3. Uncertain Future As with any new platform, there’s no guarantee Bluesky will succeed long-term. Investing too much now could be a gamble. 

How to Approach Bluesky 

• Experiment and Test: Use Bluesky as a sandbox for creative ideas. Its low-pressure environment is perfect for trying new things. 

• Focus on Quality: With fewer users, meaningful engagement matters more. Prioritise thoughtful, engaging content over quantity. 

• Stay Authentic: Bluesky users value transparency. Showcase the human side of your brand and engage in genuine conversations. 

• Keep an Eye on Trends: Monitor Bluesky’s evolution and adapt your strategy as new features roll out. 

Is It Right for Your Social Media Strategy? 

If your audience aligns with Bluesky’s user base and you’re open to experimenting, it’s worth exploring. If your resources are limited or your audience isn’t likely to be there, sticking with established platforms might be wiser. 

That said, staying ahead in digital marketing often means calculated risks. Even if you don’t go all-in, setting up a profile and monitoring the space could pay off. 

Let’s Transform Your Social Media Strategy 

At Social+ we’re experts in social media. If you want to explore platforms like Bluesky or optimise your current strategy, we can help. Contact us today to elevate your online presence!