SEO isn’t dead. It’s just evolving quickly.
While Google is still key, it’s no longer the only way people search. Increasingly, they’re using tools like ChatGPT, Perplexity, Gemini and even AI-powered voice assistants to ask questions, get recommendations and find businesses like yours.
This shift means your SEO strategy needs to change too. That’s where AI SEO comes in.
At Social +, we’re not just optimising content for traditional search engines. We’re tailoring it to show up in AI-powered results – the kind that pull from Reddit, blog posts, review sites, and forums as much as from actual websites.
And we’re doing it in a way that still sounds human, connects with your audience, and works for your brand.
How is AI Used for SEO?
Good question. AI SEO is the process of using artificial intelligence tools to enhance how websites are built, structured and ranked, both by search engines and AI assistants.
Today’s AI search models don’t just look at keywords. They analyse context, scan forums, summarise multiple sources and give users full answers instead of just a list of links. If your content isn’t structured and written with that in mind, you’ll be left behind.
At Social +, we:
· Use AI tools to identify real questions your audience are asking
· Research the kinds of answers AI tools are surfacing
· Structure content to be easily digestible by AI systems
· Include both direct answers and deeper context, so it performs in both classic and AI-driven search
In short, we don’t just optimise for Google, we optimise for the new way people search.
How Do We Tailor Content to Suit AI SEO?
Not all SEO content is created equal. It’s no longer about stuffing keywords and hoping for the best. We craft content that’s designed to work across multiple search environments.
Here’s how we tailor our approach:
1. We focus on natural language and questions
People don’t just search “Social Media Agency Newcastle” anymore. They ask things like “What does a social media agency do?” or “How do I set up a website with SEO focus?” AI tools love this format, and so do we.
We shape content around actual search queries, FAQ sections, and conversational subheadings. That way, your site becomes more relevant to how people naturally search using AI.
2. We create content that gets quoted, not just indexed
When AI assistants pull responses, they’re sourcing trusted snippets from across the web. Our goal is to make sure your brand is in those snippets.
That means writing in plain, informative language. Giving clear answers. Using structured formatting. And building content that feels genuinely useful.
3. We combine on-page SEO with off-page authority
AI SEO goes beyond your website. AI tools pick up signals from LinkedIn, Reddit, review sites and even comment threads.
So we look at the full picture, building your brand’s authority with a mix of on-site content, external mentions, digital PR, and link-building campaigns. Because if AI is scanning the internet to find the best answers, your brand needs to be part of the conversation.
How Social + Combines AI SEO with Human Strategy
Yes, we use smart tools. We analyse keyword trends, cluster topics, and scan competitors faster than ever. But we still believe that people make the difference.
AI SEO helps us scale – but strategy, tone, creativity and intuition still come from real people.
· AI helps us find what your audience is searching for
· Our team crafts the content in your tone of voice
· Together, we create pieces that rank well, feel natural and convert
No generic templates. No lifeless copy. Just focused content that performs in this new era of search.
The Best Time to Start AI SEO?
If your brand is not showing up in AI-generated answers, now is the time to change that.
AI SEO is not a separate service — it’s the next stage of smart search optimisation. And the longer you wait, the harder it becomes to build authority.
You need:
· A site with clear structure and fast load times
· Pages that answer real questions people are typing into AI tools
· Authority off-page, so your name gets pulled into search summaries
· A strategy that balances SEO fundamentals with emerging AI behaviour
The good news? You don’t need to do it alone.
Why Clients Stick With Social +
Plenty of agencies say they “do AI SEO”. But at Social +, we live and breathe it.
We write for humans, optimise for AI, and always put your brand first.
“AI is a powerful assistant. But it’s still people who make your content worth reading.”
Whether your audience finds you on Google, through ChatGPT, or in a long Reddit thread, we make sure your content shows up and shows you off at your best.
Want to Win the New Search Game?
SEO hasn’t died. It’s just grown up. And now that AI SEO is part of how people find businesses, it’s time to evolve your content strategy too.
Let’s build SEO that works for search engines, AI tools, and actual humans. Contact us today and we’ll show you how.
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