July key dates
The sun’s out (most days), school holidays are kicking in, and your social feed deserves the same energy. July is full of fun, thoughtful and easy-to-use content hooks that can help you stay visible, relevant and engaging with very little stress. Here are July key dates you should consider for your socials.
At Social +, we know how hard it can be to keep on top of social media. Between running your business, dealing with customers, and staying on top of emails, creating consistent content often slips down the to-do list. That’s exactly why planning around national and international key dates can be such a lifesaver.
If you’re not sure where to start, we’ve got your back. Here’s your friendly guide to the key July content dates you can build into your strategy.
Why Key Dates Matter
These kinds of awareness days are more than just calendar fillers. They give you a way to connect with your audience in a way that feels natural, human and fun. No hard selling, no pressure. Just great moments that spark conversations, show your personality, and keep your brand active even when things get busy.
They also help with visibility. A well-timed post around a trending topic like World Emoji Day or International Self-Care Day is more likely to get engagement, especially if you use hashtags and keep it relatable.
July’s Top Content Days to Plan For
7 July – World Chocolate Day
Chocolate always wins. Whether you’re in food, retail, events or just a choc fan, this is a great chance to share a favourite, run a poll, or offer a chocolate-themed special.
8 July – Video Game Day
Ideal for brands with a younger or tech-savvy audience. You don’t need to sell games to join in. Try asking followers for their favourite childhood console, or get your team involved with a light-hearted post.
10 July – Don’t Step on a Bee Day
A reminder to protect our buzzing friends. Great for eco-conscious brands, or just to show your values. A bee-friendly product range or sustainability commitment would land well here.
11 July – National Mojito Day
Perfect for bars, venues and foodies. But even if you’re not in hospitality, it’s a fun way to bring a summer vibe to your socials. Think visuals, mocktails or mood-setting tips.
14 July – Mac and Cheese Day
Comfort food is always content. Share your guilty pleasure, showcase foodie offers or run a light-hearted “crunchy topping or creamy classic?” vote in your Stories.
17 July – World Emoji Day
Use this to get people talking. Run a “describe your day using only emojis” thread or show your team’s most-used emoji. It’s fun, quick and encourages replies.
24 July – International Self-Care Day
This one’s especially strong for service-based businesses, wellness brands or any team-led company. Show how you care for your team or your customers. Or keep it simple with a reminder to pause and breathe.
30 July – International Day of Friendship
Perfect for highlighting loyal customers, community connections or local collaborations. Ask your audience to tag a friend, or spotlight someone who supports your brand.
30 July – National Cheesecake Day
If you’ve got café content or food to show off, go for it. Otherwise, keep it playful. Run a “favourite dessert” poll or share a quick recipe or foodie recommendation.
How to Use These Dates Without Getting Overwhelmed
Choose the right ones
Don’t feel pressured to use every single date. Just pick 2 or 3 that really make sense for your audience or your brand.
Add your voice
Generic posts don’t perform. Whether you’re joking about chocolate addictions or showing your team’s self-care routine, people respond to authenticity.
Keep it manageable
Even if you only plan one post a week, you’ll still build consistency. And the more regular your posts, the better your audience reach over time
How Social + Can Help Your Business
We don’t just post for the sake of it. At Social +, we work with you to create a social media presence that reflects your brand, connects with your audience, and supports your business goals.
Here’s how we can help:
- We plan ahead so you’re never scrambling for ideas
- We build content calendars around awareness days, product pushes and promotions
- We write, design and post for you so your feed stays active even when you’re busy
- We engage with your audience to help build genuine connections
- We report on results so you know what’s working and where to focus
Whether you’re a small business with no time to post or a team that needs expert support, we make social media feel less like a chore and more like a tool that works for you.
Final Word
Planning your social media around July’s key dates is a smart way to stay consistent, spark conversations and showcase the best of your brand. With just a bit of prep, you’ll have posts ready that feel timely, thoughtful and totally you.
And if you want some help making it all happen, you know where we are. At Social +, we’ll take care of the content while you take care of your business.
Let’s make this your smoothest summer of social yet.
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