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We keep up to date with digital trends in marketing. Our blog posts feature tips and tricks and insightful knowledge into how to stay present and relevant in an ever-changing online world. From learning about social media platforms to deciphering which digital platforms to use for your business.
Optimising your PPC campaigns
What is PPC? PPC (Pay-Per-Click) Marketing is an online advertising model used by businesses to drive traffic to their websites. With the PPC model, businesses pay a fee each time one of their ads is clicked by a user. PPC campaigns are an effective way of reaching a...
Boost your website’s ranking with essential SEO strategies
Why are effective SEO Strategies so important? Search engine Optimisation (SEO) is an important factor for the success of any website. Having effective SEO strategies is essential in boosting your website’s ranking in search engine results pages. Without a good SEO...
PPC 101 – A Beginner’s Guide to Pay-Per-Click Advertising
What is PPC? Pay-Per-Click advertising, commonly referred to as PPC, is a popular Digital Marketing model. PPC helps businesses reach their audience through targeted online ads. With PPC, advertisers pay a fee each time their ad is clicked. The goal of PPC advertising...
SERPs – How can you increase your SEO ranking?
What does SERP mean? SERPs (Search Engine Results Pages) are what you receive back after putting a query or search into Google or any other search engine. SERPs usually include organic search results, paid Google ads results, featured snippets, knowledge graphs, and...
The Power of PPC
Boost Your Business with Targeted Advertising What is Targeted Advertising with PPC? Targeted Advertising or Audience targeting refers to the method of separating consumers into different groups. These can be divided by things such as their interests, hobbies,...
Instagram Threads: Will you be hopping on the trend?
Will you be hopping on the trend? Threads is the new Mark Zuckerberg-backed rival to Twitter. The new spin-off app officially launched on July 5th in one hundred countries. According to a Threads post by Zuckerberg on Wednesday night the service gained over 10 million...
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