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We keep up to date with digital trends in marketing. Our blog posts feature tips and tricks and insightful knowledge into how to stay present and relevant in an ever-changing online world.  From learning about social media platforms to deciphering which digital platforms to use for your business.

It Pays to be First: Understanding Quality Score in Google Ads

It Pays to be First: Understanding Quality Score in Google Ads

Getting your ad seen by potential customers is crucial. One of the key factors determining your ad's visibility and cost-effectiveness is the Quality Score in Google Ads. Understanding and optimising your Quality Score can significantly impact your ad performance and...

The Impact of Sponsored Search Results on User Behaviour

The Impact of Sponsored Search Results on User Behaviour

Understanding how users interact with different elements on a search engine results page (SERP) is crucial. One of the most significant factors influencing user behaviour is the presence of sponsored search results. These paid advertisements, strategically placed at...

Social Media Ad Campaigns: Best Practices for 2024

Social Media Ad Campaigns: Best Practices for 2024

In Digital Marketing in 2024, social media ad campaigns remain a powerful tool for businesses to reach and engage with their target audiences. Staying ahead of the curve with best practices for social media ad campaigns is crucial for maximising ROI and achieving...