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We keep up to date with digital trends in marketing. Our blog posts feature tips and tricks and insightful knowledge into how to stay present and relevant in an ever-changing online world.  From learning about social media platforms to deciphering which digital platforms to use for your business.

PPC 101 – A Beginner’s Guide to Pay-Per-Click Advertising

PPC 101 – A Beginner’s Guide to Pay-Per-Click Advertising

What is PPC? Pay-Per-Click advertising, commonly referred to as PPC, is a popular Digital Marketing model. PPC helps businesses reach their audience through targeted online ads. With PPC, advertisers pay a fee each time their ad is clicked. The goal of PPC advertising...

SERPs – How can you increase your SEO ranking?

SERPs – How can you increase your SEO ranking?

What does SERP mean? SERPs (Search Engine Results Pages) are what you receive back after putting a query or search into Google or any other search engine. SERPs usually include organic search results, paid Google ads results, featured snippets, knowledge graphs, and...

The Power of PPC

The Power of PPC

Boost Your Business with Targeted Advertising What is Targeted Advertising with PPC? Targeted Advertising or Audience targeting refers to the method of separating consumers into different groups. These can be divided by things such as their interests, hobbies,...

Website Mobile Optimisation: Why is it important?

Website Mobile Optimisation: Why is it important?

What is a “Mobile-friendly” website? A mobile-friendly website is a website that has been optimised for phone and tablet usage. These sites will often change by themselves and adjust their screen, text, and image size to fit the device it’s being viewed on. Mobile...