by Danielle Archbold | Aug 29, 2023 | SEO, Websites
In today’s digital landscape, SEO is an important aspect of digital marketing, and within that is Local SEO. Around one-half of UK businesses understand the importance of SEO as part of an effective digital marketing strategy. There are millions of websites competing...
by Danielle Archbold | Aug 3, 2023 | SEO, Websites
Why are effective SEO Strategies so important? Search engine Optimisation (SEO) is an important factor for the success of any website. Having effective SEO strategies is essential in boosting your website’s ranking in search engine results pages. Without a good SEO...
by Danielle Archbold | Aug 2, 2023 | PPC, SEO
What is PPC? Pay-Per-Click advertising, commonly referred to as PPC, is a popular Digital Marketing model. PPC helps businesses reach their audience through targeted online ads. With PPC, advertisers pay a fee each time their ad is clicked. The goal of PPC advertising...
by Danielle Archbold | Jul 26, 2023 | SEO
What does SERP mean? SERPs (Search Engine Results Pages) are what you receive back after putting a query or search into Google or any other search engine. SERPs usually include organic search results, paid Google ads results, featured snippets, knowledge graphs, and...
by Danielle Archbold | May 15, 2023 | SEO, Social Media, Web Design, Websites
Why is having a website important? In today’s digital age, websites are crucial for any business or individual looking to establish a presence online. Consider the amount of time people spend online every day. If your business doesn’t have a website, you’re missing...
by Danielle Archbold | Apr 17, 2023 | Digital Marketing, SEO, Websites
What is SEO? In the world of digital marketing, search engine optimisation (SEO) is an important factor in any website’s success. SEO refers to the process of optimising a website to improve its ranking on search engines like Google. Some of the factors that work...
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