However, there are a lot of myths that circulate surrounding digital marketing and here at Social+, we want to debunk these myths for you! So let’s get on with it…
- You need to be on ALL social media platforms
Now don’t get me wrong, we are all about optimising your organic reach and creating as much content as possible. But sometimes, certain social media platforms aren’t beneficial to your target audience – does an electrician really need to be on Tiktok? The best way to go about this is to create your ideal target audience personas, detail their likes and interests and narrow down where and how you should target this audience.
2. Traditional Media is irrelevant in 2021, right?
Wrong. The best way to market your business is to utilise a combination of media types. Digital Marketing is great, it’s cost effective and all you need is a bit of creativity and consistency for success. However, traditional media should not be ignored, whether this is paid or earned, a radio advert or a news story – traditional media is vital in creating a good reputation for your brand!
3. The more followers the better
Of course, it feels great to do a 10k give away on Instagram, balloons in the office, cakes for the staff – it really is a celebration. But, if you’re a festival clothing brand and all of your followers are your uncles and their cousins, are the followers really worth it? There is no benefit to having followers who are lacking in quality; you need followers who are in your target audience, who will engage with your posts and most importantly, pay for your service!
4. Repurposing your content is lazy
If content works well, why not use it again? If you’ve wrote a blog that received a lot of positive comments, turn it into an infographic. If a Facebook advert generates a lot of leads, run your next campaign (to prevent ad-fatigue) and then run it again at a later date. Figuring out what works for you and your business is the most efficient route to success. If that means you repurpose your creative content, then go ahead!
5. Negative comments are bad for business
We would love a five star rating from every client in an ideal world, but human error is expected. The bigger your business grows, the more likely that mistakes will be made. But it is the way you address the mistakes and reply to the negative feedback that leaves the lasting impression. Addressing the comment in a polite manner and solving the customers problem says a lot more about your business than simply ignoring or deleting the comment.
We hope these myths have gave you a little insight into digital marketing and what myths you should definitely ignore! For any more information on the services we offer contact us on 0191 466 1050 or email us on firstname.lastname@example.org.