I’m sure everyone who owns a business has heard of Google My Business (GMB). And if you haven’t, you’re missing a trick!
GMB has so many benefits for businesses. We’re going to take you through just a few of them but rest assured there are many more.
What is Google My Business?
Google my business is your business profile that appears on the right of the Google search results when someone is searching for your business or similar businesses on Google.
Your GMB profile could be the first touch point for a local potential customer to discover your business.
And the best thing about it; it’s free!
What is Google My Business used for?
Your GMB profile provides people searching for your business with easy access to important information about your business.
- Opening times
- Contact information
- A link to your website
- And more
Google My Business can improve your SEO
Not only does GMB do all of the above, but it can also be utilised to improve your SEO. The more up-to-date your GMB is, the more this will increase your visibility in the Google search results.
Frequent GMB posts tell Google that your GMB content is refreshed regularly. As a result of this, google will crawl and index your website more regulary which increases your visibility.
Additional ways to increase your visibility using GMB include:
- Customer reviews & responding to them
- Images – interior & exterior of office space & the team (these should be updated regularly like once a month)
GMB is a great tool to make a big impact on your local SEO.
Google My Business could lead to increased conversions
Google My Business allows your customers to leave your business with a 5-star rating alongside reviews.
A business with 4-5 stars and multiple reviews will have an easier time converting new leads. Positive reviews show that your business is trustworthy as there is social proof that you deliver on your products/services.
Google My Business Photos have multiple benefits
Your GMB profile will allow you to add photos to your business listing. This has multiple benefits, including:
Increased Brand Awareness: GMB allows you to upload an image of your logo. Your logo is what distinguishes you from other businesses. This will allow your customers to identify your brand more easily and will therefore increase your brand awareness.
Increased Engagement: A presentable interior/exterior is more likely to encourage people to visit your business location. Product and event images will provide people with a feel for your busiess.
Increased Trust: Transparency is vital when it comes to running a business. Adding a multidute of images to your GMB profile demonstrates that you have nothing to hide. As a result, this builds trust with whoever is viewing your listing.
Google My Business provides customer insights
How would you like to know more about your customers
Selling a product/service becomes a lot easier when you know your target audience.
But how can you gather this data without the laborious task of customer surveys or speaking to each person that sets foot in your store?
Well, your GMB profile can provide you with important insights into your customers without having to directly interact with them.
GMB provides you with analytics that can give you deeper insight to your customer base. These insights also tell you the performance of your business listing in the search results.
Key GMB insights include:
- Search Queries
- Website Clicks
Google My Business helps people find you
As can be seen above, Google My Business has many benefits for businesses.
If you’re interested in creating or improving your GMB profile but don’t know where to start, we can help!
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