In today’s digital landscape, your website is one of your most valuable marketing assets. Setting up your website is vital as part of creating an online presence for your brand. Your site is a reflection of your brand as it represents your business in the digital space.
Having a website is important, but what good is it if it isn’t optimised and maintained?
What is website maintenance?
Website maintenance involves carrying out a number of tasks to keep your website up-to-date. Without maintenance, your website can become slow and outdated. Out-of-date plugins can take longer to load, meaning that your website has to work harder.
Why is website maintenance important?
There are countless reasons why website maintenance is important. One of the main ones is that your website is the online face of your business. As a digital reflection of your brand, your website needs to present well.
An out-of-date website opens security vulnerabilities for hackers to take advantage of. Plugin updates often contact security patches and updates that make your website stronger and protected against cyber-attacks.
Hackers are constantly seeking security patch flaws for their attacks. A maintained and up-to-date website will prevent them from easily accessing your website.
Additionally, for further cyber security, you could obtain a Cyber Essentials certification. Cyber Essentials is a Government-backed and industry-supported scheme that allows businesses to protect themselves from cyber-attacks. A foundation-level certificate protects your business from 80% of the most basic cyber security breaches.
Here at Social Plus, we are part of The Unite Group. This means as a group we are able to offer a range of technology solutions to help support your business. Visit our website to learn more about Cyber Essentials.
Your website needs to be user-friendly
Out-of-date website components increase the risks of incompatibility issues. Therefore, website maintenance improves the user experience as it makes your website user-friendly.
A quick and engaging functional website will always be favoured over a website with broken links and dead-ends.
Website maintenance helps to stay on top of some of the most important components that affect user experience. This includes both site speed and security.
You should undergo CMS updates every quarter. These typically include security patches, bug fixes, and new features.
Core plugins and themes should be updated regularly, and this is a good opportunity to remove unused ones.
Increase your SEO performance?
Website maintenance is key when it comes to performing well in search results. Search engines take into account several factors when assessing your website and this includes multiple performance indicators.
If your website is slow, this could increase the bounce rate. As a result, this could affect how your site performs in the search results.
Keeping your website maintained ensures that your pages load quickly and your site is secure. It also makes sure users won’t have to deal with any technical issues that could deter them from using your website.
Regular updates and content refreshes tell search engines there is a reason to go back to your website and re-index it. As a result, this improves SEO rankings which in turn boosts site traffic.
Do you regularly maintain your website?
Here at Social Plus, we understand the importance of maintaining your website. It is essential for keeping your plug-ins updated and maintaining functionality on your website. In addition, it keeps your site content fresh and favourable to search engines.
Not only do we maintain websites, but we design and build bespoke and professional WordPress websites for businesses.
Keep an eye out on our socials for more content like this: Facebook, LinkedIn, and Instagram.
Alternatively, visit our website for more information.