Thinking about outsourcing your digital marketing for your business but still on the fence?
Are you worried about losing the personal touch your brand has?
In this blog, we detail the process we go through as a digital marketing agency to ensure you still love the content your brand puts out after outsourcing your digital marketing.
One of the first things we do when taking on a new client is to host a discovery meeting.
A discovery meeting is an investigative meeting that we use to learn more about your business and project requirements.
By gaining key information about your current projects, we can better market them on your socials and tailor your website.
During these meetings, we ask questions to help us better understand your:
- day-to-day operation
- needs for your business.
After discovery meetings have taken place, we would then do a deep dive and research in depth into your industry.
We look at the latest trends and how your business can take advantage of them.
This research is important to ensure that your content targets the right people and is seen by them.
It also allows us to evaluate the most effective channels to use for your business. Not all social media platforms are right for every business.
Business and website audit
The research from the previous section goes hand in hand with our business and website audits.
These audits take place to ensure that we are marketing content in the best way for your business.
What is already working well for you and where more attention is needed for certain products or services.
The website audit allows us to see strengths and weaknesses in your existing website and socials (if you already have these).
Following these audits, we have an even stronger understanding of the priority list for your business.
Creating a tailored plan
Based on the information from our audits and in-depth market research we create a plan specific to your business.
This plan works as a guide alongside your continued input to ensure the content we create, and post is effective and engaging.
This planning allows us to amend any weaknesses and strengthen your marketing strategy.
We practice social listening; this is the practice of monitoring mentions of your brand on social media channels.
This also means monitoring mentions of your competitor’s brands and related keywords.
Tracking these mentions in real time gives you insights into how customers feel about your products and services.
By also tracking competitors and trending content we can see what is and isn’t working for others.
Adjusting your approach based on both your own data and competitors’ hard data gives you a better chance of success!
Our communication doesn’t stop after our initial meetings, we have regular strategy meetings with clients Bi-monthly.
These meetings allow us to update you on how the strategy is evolving.
Regular meetings let us take on any feedback or changes you may want to make.
We believe strategy meetings are important to ensure you are happy with the work we are doing.
They are also a great way to keep you updated with the progress your business is making online.
We regularly send you reports and updates with analytics and hard data on how your socials and website are performing.
We use a variety of cutting-edge analytics tools to track all aspects of social media posting and website traffic.
This varies from basic interaction with posts to the demographic and details of potential customers.
By using collected data, we are able to continue tailoring posts to further increase traffic or completely redirect it to a different target audience.
Need a little help with your digital marketing?
Here at Social+, we understand how important the content you put out is.
We know how time-consuming and stressful it can be to keep on top of all of your social media platforms.
That’s where we come in. We are on hand ready to assist you with all your digital marketing and website needs.
We cater to businesses from a range of industries, and we tailor your package to your business needs.
Visit our website for more information!