What is a “Mobile-friendly” website?

A mobile-friendly website is a website that has been optimised for phone and tablet usage.

These sites will often change by themselves and adjust their screen, text, and image size to fit the device it’s being viewed on.

Mobile devices (excluding tablets) generated 58.33% of global website traffic in the first quarter of 2023.

It has never been more important to make your site accessible and optimised for phone traffic.

This means it’s important to consider how your site will look and function on mobile devices.

A site being mobile-friendly should mean all content is accessible and easy to use without the consumer having to zoom in and make adjustments.

What are some features to consider when making your site Mobile-friendly?

Loading speeds

One of the most important things to consider on your mobile-friendly site is the load speed.

Load speed for your site is already super important however it’s even more crucial on a mobile site.

How does load speed affect your site for mobile viewers?

  • A slow load time can be a negative Google ranking factor
  • 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load
  • A 2-second delay in load time resulted in abandonment rates of up to 87%
  • 52% of online shoppers stated that quick page loading is important to their site loyalty

Text size and visibility

Consider the size of text and images so that users do not have to zoom in when using the site.

Text will generally need to be bigger so that it is visible on a smaller screen without needing to zoom.

Simplify your mobile sites so users can find what they need quickly. Putting navigation front and centre can severely increase the quality of user experience.

Ad and pop-up usage

Don’t crowd the screen with pop-ups, this is likely to be irritating and deter potential customers.

Instead, use less intrusive tools such as a small banner at the bottom of the screen.

This lets you advertise offers, free shipping, and app downloads without cluttering the screen.


Mobile sites should be designed with “touch navigation” in mind.

Users should be able to easily perform all actions with their fingers rather than a keyboard and mouse.

Large easy-to-spot buttons are key. You don’t want users to abandon the site out of frustration or confusion.

Making things simple and straightforward can severely improve your site’s success with mobile users.

Menus and navigation

Many of the changes to mobile sites revolve around making the site simpler.

The menus are no different!

Keep menus simple, too many choices or menus that split and animate can cause issues on mobile devices.

You should consider a balance between aesthetics and function when designing your navigation tools.

Keep the headings informative and clean, while giving enough detail that users can navigate your site comfortably.

Need a little help with your website design and maintenance?

Here at Social+, we understand how important website maintenance and mobile optimisation are for your sales and potential leads.

We also know how time-consuming and complicated it can be to make these changes to your site on top of your everyday tasks.

That’s where we come in. We’re on hand ready to assist you with all your digital marketing and website needs.

We cover everything from maintenance to mobile optimisation and SEO.

We cater to businesses from a range of industries, and we tailor your package to your business needs.

Take a look at our website pages for more information!

Additionally, why not look at our socials to see what we’re about – FacebookInstagram, and LinkedIn.