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The Hidden Secrets of Local SEO

The Hidden Secrets of Local SEO

In today’s digital landscape, SEO is an important aspect of digital marketing, and within that is Local SEO. Around one-half of UK businesses understand the importance of SEO as part of an effective digital marketing strategy. There are millions of websites competing...
Optimising your PPC campaigns

Optimising your PPC campaigns

What is PPC? PPC (Pay-Per-Click) Marketing is an online advertising model used by businesses to drive traffic to their websites. With the PPC model, businesses pay a fee each time one of their ads is clicked by a user. PPC campaigns are an effective way of reaching a...