by Danielle Archbold | Jul 26, 2023 | SEO
What does SERP mean? SERPs (Search Engine Results Pages) are what you receive back after putting a query or search into Google or any other search engine. SERPs usually include organic search results, paid Google ads results, featured snippets, knowledge graphs, and...
by Danielle Archbold | Jun 13, 2023 | Digital Marketing, PPC, Websites
What is PPC? Pay-per-click (PPC) marketing has become one of the most powerful tools for businesses. It can be utilised to advertise your products and services online. PPC marketing is a popular advertising model. This is when businesses pay a fee each time a...
by Danielle Archbold | May 15, 2023 | SEO, Social Media, Web Design, Websites
Why is having a website important? In today’s digital age, websites are crucial for any business or individual looking to establish a presence online. Consider the amount of time people spend online every day. If your business doesn’t have a website, you’re missing...
by Danielle Archbold | Apr 17, 2023 | Digital Marketing, SEO, Websites
What is SEO? In the world of digital marketing, search engine optimisation (SEO) is an important factor in any website’s success. SEO refers to the process of optimising a website to improve its ranking on search engines like Google. Some of the factors that work...
by Danielle Archbold | Mar 23, 2023 | Digital Marketing, SEO, Social Media, Websites
In the digital space, it’s important to convey and maintain a strong online presence. When it comes to marketing your business, everything seems to be online. Paper ads and leaflet drops are a thing of the past and it’s time to hop on the digital train. As a business...
by Danielle Archbold | Feb 14, 2023 | Websites
In today’s digital landscape, your website is one of your most valuable marketing assets. Setting up your website is vital as part of creating an online presence for your brand. Your site is a reflection of your brand as it represents your business in the digital...
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