I’m sure we’re all aware of the rise of TikTok. And with billions of users and counting, it’s becoming a great platform for presenting businesses with new opportunities.

Many businesses have started to see the potential in utilising the platform. So, the remaining question is, should your business hop on the bandwagon?

It doesn’t look like TikTok is going anywhere any time soon. Therefore, you shouldn’t overlook it as a tool for your company.

What is TikTok?

Just in case you haven’t heard, TikTok is a short-form video-sharing social media platform.

The platform allows its users to share videos from 15 seconds up to 10-minutes. The app offers a range of songs, filters, and effects to accompany each video.

Users can either create and edit videos in-app or drop videos directly into the app to upload.

Typical TikTok Audience

TikTok initially began by circulating amongst the younger generation. However, it is now widely used across different age ranges. This includes anyone from teenagers above the age of 13 years old to adults who are 50+ years of age.

With such a wide variety of users, you’re bound to reach your target audience!

The benefits of TikTok for businesses


Unlike any other app, TikTok presents your content to anyone and everyone.

Hashtags and trending audio allow your content/brand to be seen by a wide variety of users across the app.

What’s more, you are positioning your company in a place to reach new audience opportunities. TikTok is used in over 150 different countries and viral videos on the platform have the potential to reach all over the world.

If your business is thinking about branching out to international clients, TikTok could be the perfect platform for you.

Video Marketing Is Here to Stay

When it comes to social media platforms, the algorithms are constantly changing. We must comply with the algorithms to get our content seen by the right people at the right time.

Recently, more and more social media platforms are favouring video content over static images.

Video marketing is a priority for a lot of businesses and many of them are utilising video as a marketing tool. Being a short-form video-sharing platform, TikTok makes it that much easier to expand the reach of your video content.

Brand Identity

TikTok is a great platform to share who you are as a brand and what you stand for.

Many businesses use this platform as a way to give their audience an insight into the people behind the business. This is always a plus, as it gives your business a more personal touch, and people like relatable content.

Furthermore, the more people that are presented with your content will see your brand name, logo, etc. This could get your brand in front of a new audience who may otherwise have never seen your content.

TikTok Advertising

Alongside organic growth, the platform also offers paid advertising.

TikTok ads can assist in helping you reach multiple business goals. Some of these include:

  • Driving online sales
  • Increasing brand awareness
  • Building a community
  • Finding new customers
  • Retargeting and selling to existing customers

The possibilities are endless

The benefits of TikTok are not limited to those above. In reality, the opportunities the app can create for your business are Endless. It’s all about producing meaningful and engaging content.

Keep an eye out in our newsroom for pt.2 of this blog: How you can utilise TikTok for your business.

Why not peek at our TikTok account to see what all the fuss is about – @socialplusne

Alternatively, visit our website to see what we can do for your business.