What is it?
Brand identity is the face of your brand. Your brand identity is the combination of visual, content, and tone choices to represent the personality of your business.
Your visual brand identity is composed of the visual elements you have depicted. This could include fonts, colours, and content. Additionally, this also includes your brand’s tone of voice and how you present yourself to your audience.
Elements of brand identity could include:
- Design elements
- Tone of voice
- Brand values
Your brand identity is defined by your purpose, values, and mission. It should tell the story of your brand and have its own personality.
Why is it important?
In today’s digital space, there’s so much competition from different businesses. If you want to succeed, you need to stand out.
It’s important to create a strong and consistent brand identity to be easily recognisable to your target audience.
This is what sets you apart from your competitors. You need to highlight what is different about your business and why your audience should choose your products/services.
How to create a consistent brand identity
Align your digital components
Aligning all digital components will help to create a clear and consistent brand identity. It’s important to convey consistent messaging across all digital components including your:
- Social Media
- Email Marketing
Although each digital aspect has a different purpose, they should ultimately promote the same message.
Does your business promote a more serious product or service? Or are you more on the fun side? Your content should align across all channels distinguishing who you are as a brand and what you stand for.
Develop brand guidelines when creating content
Your brand guidelines can be defined as a set of rules to explain how your business visually presents itself.
Your brand guidelines consist of:
Utlisling brand guidelines ensure that your brand both looks and feels the same across all touchpoints. Whether it be your website, social media, or weekly newsletter, your brand is easily identifiable through these elements.
Incorrect colours, random fonts, and misplaced logos can all factor in disrupting your brand identity. Your brand identity should be at the forefront of everything you do and your visual elements should reflect this.
Delivering your brand clearly and consistently when networking
Networking is great for making new connections and building relationships with like-minded individuals. However, for this to be beneficial to your business, you need to know what you’re talking about.
Having a clear brand identity will help you to convey your business to others. On the other hand, mixed messaging can have the opposite effect. If you don’t know what you’re talking about, it can be damaging to the reputation of your business.
A strong brand identity will allow you to present who you are and what you do with ease.
Are you interested in attending networking events and getting your business out there? We offer monthly events through Network Plus.
To take a look at our upcoming events, click here.
Need a little help creating a consistent brand identity for your business?
Whether you’re a newer business starting to create your brand identity or need a little help with your existing one, we can help!
At Social Plus, we offer Full Circle Digital Marketing. This service runs on the concept that all your digital marketing components should align and work together in harmony.
We work with our clients to create the best strategy for their business from choosing the right platforms to be on, creating engaging content for your audience, and finding your people.
We cater to businesses from a range of industries, and we tailor your package to your business needs.
Visit our website for more information!