So, you’ve established your business, you have a website, and now you’re thinking about entering the world of social media.
But there’s one big question that remains – where do I start?
When it comes to social media, the possibilities are endless.
The social space can be quite a daunting place if you’re new to it.
It helps to imagine your website as your storefront. This is the place where potential clients or customers can see what you have to offer and make purchases.
On the other hand, you have your social media presence which is used to promote your business and reach new potential customers.
Social media platforms, like Facebook, Instagram, Twitter, LinkedIn, and now Tiktok, allow you to create engaging content to build connections and create brand awareness.
We can see why you’d think these two components serve different functions. However, like any dynamic duo, they work better together.
One of the most effective ways to market your business is to align your digital components and tie them all together.
Integrating your social media with your website has multiple benefits and below you’ll find just a few.
Build a consistent brand identity
When it comes to building a brand, consistency is key. Although your website and social media serve different purposes, they should ultimately promote the same message.
Are you a brand that promotes a serious service? Or are you more on the fun side? Both your website and social media should distinguish who you are and what you stand for.
Linking these two components will help to achieve a consistent brand identity and this is how you will be known to your audience.
Improve your SEO
Under the digital marketing umbrella, we always hear the term ‘SEO’ being thrown around. But what does SEO stand for and how can it benefit your business?
SEO is an abbreviation for Search Engine Optimisation and this is the optimisation of your website for search engines. Your SEO will determine your position in search engine rankings which is how your customers will find your business.
Search engines like Google frequently change their algorithms. However, including links to your social media will increase the opportunity to add keywords and meet other criteria that is needed to increase website traffic.
Additionally, you can leave links in your social media posts to direct traffic back to your website. This also positions your brand in front of new potential audiences as social media allows you to reach people who may not have heard of you before.
Build a sense of community
Some of the most successful businesses make their customers feel like they are part of a community. They do this by creating conversations with their content and making their audience feel valued.
Creating engaging content will make your audience more likely to interact with it. From here you can engage with your audience and show you are a brand that cares about its customers.
This works best if you avoid using your social media for hard-selling and instead use it as a tool to communicate with your audience.
Social media is also a great way to keep your customers informed on special offers, new products, and events.
Authenticity and building trust
It’s easy to promise the world but does your brand achieve what it sets out to do?
A brand that has a strong narrative and puts out meaningful content is likely to get more conversions.
A brand that feels authentic to its audience is more likely to build trust and gain customer retention.
This can be achieved by a website that is both transparent and meaningful. It helps when your social media aligns with this as this is the space in which you can outline who you are as a brand and demonstrate your values.
Create a distinctive online presence
When people search online for a product or service, they are met with tons of options. So, what makes your business stand out and sets you aside from your competitors?
When searching for a product and service, customers tend to go for the most reliable source. Social media is the best place to build your brand identity and demonstrate you are trustworthy.
You can use your social media to reflect the information that is on your website but also to create a niche for your brand.
Your social media is unique to your business and is the place to create lasting impressions about who you are as a business.
Are you a small business that could use some help with digital marketing?
Here at Social Plus, we believe having a strong online presence is so important, but what is more important is how you use it.
We work with our clients to create the best strategy for their business from choosing the right platforms to be on, creating engaging content for your audience, and finding your people.
Why not peek at our socials and drop us a comment on Instagram – @socialplusne
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