I’m sure by now we’re all aware that TikTok is not just a phase and it’s here to stay. Have you jumped on the TikTok bandwagon yet? And if you haven’t, what are you waiting for?

This short-form video platform has captured the attention of many social media users. TikTok is still on the rise, and it doesn’t look like that’s going to change anytime soon. So, what is the key to TikTok success?

Why your business should leverage TikTok as a marketing tool

Increase Brand Awareness – TikTok is a great way to build brand awareness and get your brand out there. The algorithm has a fair playing field in terms of achieving viral status.

Build A Community – TikTok thrives off niche communities. No matter what you specialise in, you can succeed on the app.

Show Your Fun Side – TikTok offers a platform to show your fun side and who you are as a brand.

You can utilise TikTok to promote your products/services. However, it’s important not to push a hard sell as this app is more about entertainment. Instead, find a niche way to incorporate your products within your videos.


Defining your goals

Having a clear strategy will help you to grow on the app.

When defining your TikTok goals you need to identify your purpose for using the app. Do you want to build brand awareness? Drive traffic to your website?

After you’ve identified your goals, you can begin to build your strategy.


Once you’ve identified your goals you can start experimenting with your content. You might not get it right the first time but finding your niche is key.

It’s okay to have a little trial and error on your TikTok journey. In fact, that’s what it’s all about. You need to find what works for your brand and what your audience enjoys.

It’s a good idea to start by thinking about your target audience and who you’re trying to reach. Think about the type of content that will resonate with this audience and utilise trending filters and sounds where appropriate.

Don’t forget about analytics! Dedicate a little time each month to see what’s working and what’s not. This is a good way to identify what to do more of, what needs tweaking, and where you’ve missed the mark a little.


Of course, becoming TikTok famous can’t be whittled down to just one thing. But after a little digging, we’ve concluded that a reactive strategy is a key part of TikTok fame.

Trends go just as quickly as they come. You can miss your chance in the blink of an eye. Jumping on a new trend could be the thing that puts you on the map. If you pay close attention, a lot of viral videos aren’t necessarily that innovative. Creators just beat us to the punch first.

Tips for a reactive strategy:

  • Check TikTok daily for new trends and trending sounds/audio
  • Make sure to set time aside each week to film content
  • Consistency is key! Make sure you’re posting consistently
  • Make use of on-screen text and keywords in your captions for SEO  


TikTok has recently launched a new tool to assist you in growing on the app.

TikTok has added a new ‘Keyword Insights’ tool within its creative centre. This new feature provides details on trending keywords within TikTok ads at present.

This new tool also allows users to see related keyword and phrase suggestions. Additionally, you can see trending videos related to the specific keyword you have searched for. This tool can be utilised to identify trends and hashtags within your industry.

You can search through a list of the most commonly used terms in TikTok ads. You will also be able to see how often the words have been used. In addition to this, you will be able to see the CTR (on average) of the respective ads.

Not sure where to start when it comes to TikTok?

Still need a little help reaching your TikTok goals? Keep an eye on our socials for our TikTok workshop coming soon – Instagram, Facebook, LinkedIn, and…. TIKTOK.