The importance of your business being online
In today’s working environment, having a strong online presence is crucial for business success.
The competition is fierce and traditional marketing isn’t enough anymore. However, the use of digital tools can help you stand out from the crowd.
With an effective Digital marketing strategy, you can increase brand awareness, build a community, and sell your products/services. Additionally, it can open doors for your business that you may never have considered possible before.
Social Media Management
The use of social media has and continues to rapidly grow. It’s not just for the use of Gen Z anymore. From young adults to parents, to grandparents, there are estimated to be over 4 billion social media users worldwide.
The first step is making sure you are on the right platforms to reach your target audience. It’s better to achieve an effective strategy on 1 or 2 platforms at first as opposed to spreading yourself to thin to begin with.
Consistent posting of quality content is a key factor within an effective social media strategy. Even if it’s just one post per week to begin with. It’s important to make sure you’re sticking to a consistent posting schedule.
In addition to this, it’s important to make sure the content you’re posting is of a high standard. As the old saying goes, quality over quantity. Quality content will add value to your audience and is more likely to interest new audiences.
Website
Your website is the digital face of your business. A user-friendly website could be the determining factor of business success.
We often talk about the importance of website maintenance. But why is it so important?
Your website needs to be user-friendly. Without regular maintenance, this isn’t so easy to obtain. Lack of website maintenance can result in your website becoming slow and outdated. Out-of-date plugins can take longer to load, meaning your website must work harder.
Furthermore, without maintenance, your website is more vulnerable to cyber threats. Plugin updates often contact security patches and updates that make your website stronger and protected against cyber-attacks.
On the other hand, with regular maintenance, the user experience will be Improved. A quick and engaging functional website will always be favoured over a website with broken links and dead ends.
SEO
Search Engine Optimisation is a key factor in the success of any website.
It refers to the process of optimising a website to improve the website’s ranking in search engines like Google.
Some of the factors that work towards an optimised website include:
The different types of SEO include:
On-page – Focuses on optimising parts of your website you can control.
Off-page – Concentrates on increasing your domain’s authority through efforts outside your website.
Technical – The process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings.
Local – Helps your business be more visible in local search results on Google.
Google My Business
Google my business is your business profile that appears on the right of the Google search results when someone is searching for your business or similar businesses on Google.
Your GMB profile could be the first touch point for a local potential customer to discover your business.
The benefits of a GMB profile for your business include:
- Improving SEO
- Leading to increased conversions
- Increasing brand awareness
- Building trust with your audience
- Providing valuable customer insights
Email Marketing
Email marketing allows you to utilise emails to the advantage of your business. It allows you to get to know your customers better and for them to learn more about you.
Emails can add value to your customers by providing updates on new services and offers. In addition to this, they can add value to your business by using such offers to gather customer data.
Furthermore, a monthly newsletter is a great way of keeping your customers informed. This could include what the business has been getting up to and any upcoming offers or events.
Email marketing provides an opportunity to engage with new potential customers as well as current ones. Ways to build your list and keep people engaged include:
- Downloadable PDFs
- Offers
- Surveys
- Events
Blogs
Blogs have multiple benefits including:
- Contributing to improved SEO
- Repurposing content for social media
- Helping to convert traffic into leads
- Driving long-term results
- Helping with link building
- Positioning you as a thought leader within your industry
Need a little help with your digital marketing?
Here at Social+, we understand the importance of an effective digital marketing strategy.
When it comes to outlining a digital strategy, there are lots of different factors to consider.
Determining and carrying out an effective strategy can be difficult with all your other responsibilities to think about.
That’s where we come in. We take care of your digital marketing so you can focus on the running of your business.
We cater to businesses from a range of industries, and we tailor your package to your business needs.
Want to know more? Get in touch today!
Additionally, why not take a look at our socials to see what we’re about – Facebook, Instagram, and LinkedIn.
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