At Social +, we’re here to help you unlock the full potential of your social channels by using these key moments strategically. Here’s your guide to the Key Dates in August that every brand should mark on their marketing calendar 2025, plus tips on how to turn these moments into impactful campaigns.

August Whole Month: National Wellness Month & Happiness Happens Month

Two big themes run through August. National Wellness Month and Happiness Happens Month provide a perfect backdrop for brands that focus on health, wellbeing, and positivity.

Content tips:

• Share wellness tips or happiness hacks that your audience can easily adopt.
• Post uplifting quotes or stories that inspire positivity.
• Collaborate with wellness influencers for authentic engagement.
• Offer giveaways that promote self-care products or experiences.

Including these wellness themes in your marketing calendar 2025 can help you connect emotionally with your community all month long.

August 1: National Girlfriend Day

Kick off August by celebrating National Girlfriend Day, a great chance to engage your audience with stories and shout-outs about friendship.

Ideas to try:

• Invite followers to tag their best girlfriends and share stories.
• Post giveaways themed around friendship and pampering.
• Share behind-the-scenes content about your team’s friendships.

Mark this date in your marketing calendar 2025 to foster community spirit and warmth.

August 4: National Beer Day

National Beer Day is a fun and festive occasion for breweries, pubs, bars, and food brands to engage their audiences with light-hearted content.

Ways to celebrate:

• Share brewing stories or beer facts.
• Run promotions or discounts on beer-related products.
• Host polls or quizzes around favourite brews.
• Encourage responsible drinking by linking to Drinkaware and promoting awareness about safe alcohol consumption.

This day is perfect for informal, enjoyable content that encourages followers to join in the celebration responsibly.

August 8: International Cat Day

Tap into the massive community of cat lovers by marking International Cat Day on your marketing calendar 2025.

Engagement ideas:

• Share adorable cat photos and videos.
• Partner with animal charities for awareness campaigns.
• Encourage followers to post photos of their cats using a branded hashtag.

This day is fantastic for boosting shareability and connecting with pet lovers in a playful way.

August 9: International Book Lovers Day

Celebrate the joy of reading with International Book Lovers Day, ideal for bookstores, educational brands, and lifestyle businesses.

Content ideas:

• Share favourite books or reading lists.
• Host virtual book clubs or live Q&As with authors.
• Run giveaways featuring books or reading accessories.
• For TikTok content, tag the huge community of book lovers known as BookTok to expand your reach and engagement.

Incorporate this date into your marketing calendar 2025 to engage your audience’s passion for stories and learning.

August 19: World Photography Day

World Photography Day offers a brilliant opportunity to showcase creativity and highlight the power of visuals.

Ideas to try:

• Share stunning photography or user-submitted photos.
• Run photo contests or challenges.
• Offer tips from professional photographers.
• Remember, photography is for everyone. Whether you are a beginner, amateur, or professional photographer, this day is for celebrating your creative eye.

Photography-related brands or lifestyle businesses can use this day to increase engagement through beautiful, shareable content.

August 22: Women’s Rugby World Cup Begins

The start of the Women’s Rugby World Cup is a great moment for sports brands, women’s empowerment advocates, and lifestyle businesses.

Content suggestions:

• Share match schedules and updates.
• Highlight inspiring stories of female athletes.
• Create live commentary sessions or watch parties.

This date is a chance to celebrate female strength and teamwork while tapping into the excitement of the sports community.

August 25: Bank Holiday Monday

The August Bank Holiday Monday offers a chance to connect with your audience in a relaxed, festive mood.

Ideas for engagement:

• Post light-hearted, casual content celebrating the holiday.
• Run exclusive weekend promotions or sales.
• Share tips for making the most of the long weekend.

Mark this bank holiday on your marketing calendar 2025 to take advantage of your audience’s leisure time.

August 26: International Dog Day

International Dog Day is a heartwarming occasion that’s distinct from cat day. It’s all about celebrating the good boys and girls who bring joy to our lives.

Content ideas:

• Share photos and stories of dogs enjoying their favourite walks and outdoor spots.
• Recommend local dog-friendly parks or cafes.
• Collaborate with pet charities to promote adoption.
• Run contests with dog-themed prizes and encourage followers to share their own dog stories.

This day helps create emotional connections with dog lovers and encourages feel-good, shareable content that highlights the bond between dogs and their humans.

Plan Your Marketing Calendar 2025 for Success

The secret to winning on social media lies in planning ahead especially when you align your content with the Key Dates in August that matter most to your audience. Using a structured marketing calendar 2025 ensures you are prepared to deliver timely, relevant posts that boost engagement and build brand loyalty.

At Social +, we specialise in helping brands like yours design smart, effective social media strategies that leverage key dates for real impact. Whether you need a full content calendar or just fresh ideas for your next campaign, we’re ready to support you.

Want to learn more about how to integrate these Key Dates in August into your marketing plans? Contact us today and let’s make your August content calendar a winning one.

The post Your Essential Marketing Calendar 2025: Key Dates in August to Boost Engagement appeared first on Social Plus.

Here’s a look at some of the top events this month and ideas on how you can make the most of them.

Key Dates for March 2025

World Book Day – 7th March

A fantastic opportunity to celebrate literature, creativity, and education, World Book Day invites brands to share the joy of reading with their followers. Ideas for engaging content include:

• Encouraging followers to share their favourite books with a branded hashtag.
• Hosting a book giveaway or creating a reading challenge.
• Sharing recommendations for books that have inspired your business or team.
• Partnering with local libraries or schools to promote literacy and education.

International Women’s Day – 8th March

This important day recognises the achievements and contributions of women worldwide. It’s a powerful time for businesses to reflect on gender equality and showcase female empowerment. Here’s how you can participate:

• Spotlight inspiring women in your industry or organisation.
• Share stories about the women behind your brand.
• Launch a campaign promoting gender equality and women’s rights.
• Create content that supports women-led businesses or causes.

Mother’s Day – 10th March

Mother’s Day is an ideal time for businesses to celebrate and appreciate mums, while also driving engagement. You can create campaigns that celebrate both traditional and modern motherhood:

• Run a special Mother’s Day promotion, offering discounts or exclusive offers.
• Share heartfelt content, such as customer testimonials about their mums or stories from your team.
• Host a giveaway for Mother’s Day gifts.
• Encourage followers to share how they’re celebrating the day with their mums.

St Patrick’s Day – 17th March

St Patrick’s Day brings a lively and fun opportunity to engage with your audience. This is a day when brands can get creative and have a bit of fun with content:

• Share fun facts or trivia about St Patrick’s Day.
• Create limited-edition themed products or offers.
• Run a competition asking followers to share their best St. Patrick’s Day costumes or celebrations.
• Collaborate with local Irish businesses or charities to promote community spirit.

Good Friday – 29th March

While Good Friday is a more reflective occasion, it’s still an important day for many brands, especially in the UK. Use this day to focus on goodwill and reflection:

• Share your brand’s values and commitment to community support.
• Highlight any charity work or social responsibility initiatives you’re involved in.
• Offer a “thank you” or appreciation post to your customers or followers.
• Share calming and peaceful content to reflect the day’s tone.

Easter Sunday – 31st March

Easter Sunday is a day full of potential for fun, family-oriented content. From chocolate eggs to springtime renewal, businesses can tap into the festive spirit:

• Run an Easter egg hunt, either virtually or in-person, with prizes for winners.
• Create a collection of Easter-themed products or services.
• Share DIY craft ideas or recipes related to Easter.
• Launch a spring sale or Easter promotions to drive engagement.

Content Ideas for March

Interactive Polls & Engagement Tactics
Engage your followers with interactive content that invites them to share their opinions. Examples include:

• “What book are you currently reading?” for World Book Day.
• “Who’s your favourite inspiring woman in history?” for International Women’s Day.
• “How are you celebrating Mother’s Day?” for Mother’s Day.
• “What’s your favourite St Patrick’s Day tradition?” for St Patrick’s Day.

User-Generated Content & Community Engagement
User-generated content is a great way to create a sense of community. Encourage your followers to share their experiences and tag your brand for a chance to be featured. Ideas include:

• Ask followers to share photos of how they’re celebrating World Book Day or St. Patrick’s Day.
• Feature testimonials from customers sharing their Mother’s Day experiences.

Behind-the-Scenes Content
Show how your team is getting involved in the celebrations. Whether it’s a special event or a fun social media post, behind-the-scenes content makes your brand feel more personal and relatable.

SEO Keywords to Use in March 2025

To maximise your content’s reach, consider incorporating these keywords:

• March 2025 social media trends
• Women’s Day marketing campaigns
• St Patrick’s Day promotions
• Easter Sunday sale ideas
• Mother’s Day marketing strategies

How Social+ Can Help You Make the Most of March Key Dates

At Social+, we are experts in social media management, content creation, and strategic marketing. We help businesses craft tailored social media campaigns that align with key events and engage audiences in meaningful ways.

Our services include:

• Bespoke social media content creation
• Audience engagement strategies based on data-driven insights
• SEO-optimised website design and content
• Networking opportunities through Network+

Let’s Plan Your March 2025 Social Media Strategy!

With so many key moments to celebrate in March, it’s the perfect time to take your social media presence to the next level. Whether you’re planning a special campaign or just want to tap into these important dates, Social+ is here to help. Contact us today to start building your content strategy for March 2025 and beyond!

The post Make the Most of March’s Key Moments with Social+ appeared first on Social Plus.

The Risks of Single-Platform Dependence 

Focusing all your marketing efforts on one platform can leave your business vulnerable as there is always the risk of platform bans. Changes in algorithms, policy shifts, or potential restrictions can significantly impact your ability to connect with your audience, so we need to prepare for platform bans. For instance, the potential TikTok ban in the US serves as a stark reminder of how geopolitical factors can influence platform accessibility. To safeguard against such uncertainties, it’s essential to adopt a diverse marketing strategy. 

Embracing a Multi-Channel Marketing Approach 

Diversification involves expanding your brand’s presence across various platforms, ensuring that the loss or decline of one doesn’t cripple your overall marketing efforts. Here’s how Social+ can assist you in achieving this: 

Comprehensive Social Media Management 

Our team excels in managing a variety of social media channels, including Facebook, Instagram, LinkedIn, and emerging platforms. By tailoring content to suit each platform’s unique audience and format, we enhance engagement and reach. This multi-channel marketing approach not only broadens your brand’s visibility but also safeguards against the unpredictability of any single platform. 

Strategic Content Creation and Marketing 

High-quality, relevant content is the cornerstone of effective digital marketing. We develop diverse content types—blogs, infographics, videos, and more—that resonate with your target audience. By distributing this content across multiple platforms and your own website, we ensure consistent engagement. It also drives organic traffic through a diverse marketing strategy. 

Targeted Email Marketing Campaigns 

Email marketing remains a powerful tool for nurturing relationships and driving conversions. We design personalised email campaigns that deliver value to your subscribers, keeping your brand top-of-mind and fostering customer loyalty. This direct line of communication is immune to external platform changes, making it a valuable element of any multi-channel marketing plan. 

Optimised Search Engine Presence 

Enhancing your website’s visibility through search engine optimisation (SEO) increases organic traffic and reduces reliance on social media platforms. Our SEO services improve your site’s ranking on search engine results pages, making it easier for potential customers to find you. By focusing on both on-page and off-page SEO strategies, we bolster your website’s authority and discoverability as part of a diverse marketing strategy. 

Effective Pay-Per-Click (PPC) Advertising 

PPC campaigns offer targeted visibility on search engines and other platforms. We create and manage PPC strategies that align with your business goals, ensuring you reach your desired audience effectively. This multi-channel marketing approach provides immediate results and complements long-term SEO efforts. 

Engaging Networking Opportunities through Network+ 

Building strong professional relationships can open new avenues for growth. Our Network+ programme offers weekly mastermind groups and one-off events focused on digital marketing. These sessions provide valuable insights, foster collaborations, and help you stay ahead of industry trends, while strengthening your diverse marketing strategy. 

Implementing a Resilient Marketing Strategy 

To effectively reduce platform dependency, consider the following steps: 

• Audit Your Current Strategy: Assess which platforms and techniques currently drive the most value. Identify potential vulnerabilities where over-reliance may exist. 

• Explore New Channels: Research and test emerging platforms and marketing methods that align with your brand and audience. This proactive approach keeps your strategy dynamic and adaptable. 

• Develop Original Content: Create content that can be repurposed across various platforms, ensuring consistent messaging and maximising reach. Diversified content types cater to different audience preferences and increase engagement. 

• Invest in Owned Media: Enhance your website and build an email subscriber list. These owned channels offer greater control and are less susceptible to external changes. 
  
• Monitor Industry Trends: Stay informed about changes in platform policies and digital marketing trends to anticipate and adapt to shifts promptly. Regularly updating your strategy ensures continued relevance and effectiveness. 

Having a diverse marketing strategy is not just advantageous—it’s essential. Therefore we need to prepare for platform bans. By leveraging multi-channel marketing and employing multiple platforms and techniques, Social+ ensures that your brand remains resilient, adaptable, and consistently engaged with your target audience. Our comprehensive approach mitigates risks associated with platform dependency and positions your business for sustained success. 

Contact us today for our help with tips on how to prepare for platform bans.

The post How Marketers Can Prepare for Platform Bans   appeared first on Social Plus.

Why Social Media for B2B Marketing?

Social media is essential for B2B businesses today. With 70% of UK consumers saying they’re more likely to buy from a company after a positive interaction on social media, the importance is clear. Whether sharing industry insights, product demos, or connecting with other professionals, social media plays a significant role in business success. But which platforms should you focus on?

1. LinkedIn: The Powerhouse for Professional Connections

LinkedIn is the go-to platform for B2B marketing. It’s where business professionals come to network, share insights, and connect with others in the industry.

Why LinkedIn is Essential for B2B:

Networking Opportunities: With over 30 million users in the UK, LinkedIn is the perfect place to build relationships with decision-makers, influencers, and key players in your industry.

Content Sharing: Post industry insights, case studies, and updates to position your business as a trusted thought leader.

Targeted Ads: LinkedIn’s ad targeting is unrivalled, allowing you to reach your audience based on job title, company size, and industry.

If you’re not using LinkedIn yet, you could be missing out on high-quality leads. Check out our Social Media Management Services for help.

2. Facebook: Still Relevant for B2B Marketing

Although Facebook is often seen as a B2C platform, it remains a valuable tool for B2B marketing, offering business pages and targeted ads to increase brand visibility.

Why Facebook Works for B2B:

Business Pages: Share services, news, and customer success stories, which helps build credibility and engage your audience.

Facebook Groups: Join or create industry-specific groups to network, share insights, and participate in relevant discussions.

Targeted Ads: Facebook’s ad tools allow you to focus on your specific audience by location, job title, and interests.

3. Instagram: Visual Content to Boost Your B2B Presence

Instagram might not be the first platform that comes to mind for B2B marketing, but it’s a great place to showcase your brand’s personality and connect with clients.

Why Instagram Works for B2B:

Visual Storytelling: Share images and videos that highlight your services and company culture, helping humanise your brand.

Instagram Ads: Like Facebook, Instagram provides sophisticated targeting to reach your ideal audience.

Engagement: Engage directly with followers through comments, likes, and messages to build trust and loyalty.

4. X (Formerly Twitter): Fast-Paced Engagement and Real-Time Conversations

X (formerly Twitter) is still a strong platform for B2B marketing, especially when it comes to real-time engagement and updates.

Why X Works for B2B:

Real-Time Interaction: X is perfect for engaging in live conversations, product updates, and breaking news.

Hashtags and Trends: Tap into trending hashtags to increase visibility and join industry conversations.

Direct Communication: Engage directly with followers and join relevant discussions to build relationships.

Final Thoughts: Using Social Media for B2B Marketing

Choosing the right social media platforms for B2B marketing in the UK depends on your target audience and business objectives. While LinkedIn, Facebook, Instagram, and X all offer unique advantages, the key is to stay consistent, engage authentically, and provide valuable content.

At Social+, we specialise in B2B marketing and know exactly how to help businesses like yours thrive. Whether you’re looking to build professional relationships on LinkedIn, engage with your audience on Facebook, or showcase your brand on Instagram, our team can optimise your social media presence.

Accelerate Your B2B Marketing with Our Accelerate Package

Want to fully outsource your social media management? Our Accelerate Package is designed for businesses looking to take their social media marketing to the next level.

What’s Included:

• Full overview and report of your online presence
• Social media management across 3 platforms
• 6-month strategy plan
• Google My Business setup and management
• Blog content creation
• Monthly performance reports

Perks of the Accelerate Package:

• Fresh perspective on social media
• Ongoing support through a ticketing system
• Discounted training courses and Network+ event tickets
• Measurable insights to support growth

Ready to take your social media to the next level? Get in touch today to discover how our tailored strategies can help grow your business and improve your online visibility.

The post B2B Marketing: Top Social Media Platforms to Boost Your Business appeared first on Social Plus.

Here’s a look at some of February’s most important dates, along with ways your brand can tap into them.

February Key Dates 2025

World Cancer Day – 4th February

A globally recognised day dedicated to raising awareness and support for cancer research, treatment, and prevention. Your brand can contribute by:

• Sharing stories of resilience and hope.
• Encouraging donations to cancer charities.
• Promoting wellness initiatives within your business.

National Pizza Day – 9th February

A light-hearted and engaging date, perfect for the food industry and beyond. Ways to celebrate:

• Running a competition to give away a free pizza.
• Hosting a poll on favourite toppings.
• Encouraging employees to share their go-to pizza choices.

International Day of Women and Girls in Science – 11th February

A fantastic opportunity to spotlight women making strides in STEM (Science, Technology, Engineering, and Mathematics). Businesses can:

• Share profiles of female leaders in science and technology.
• Highlight the importance of STEM education for young girls.
• Collaborate with women-led businesses in relevant industries.

Valentine’s Day – 14th February

One of the most commercially significant dates of the year, and a great time to create heartfelt, engaging content. Ideas include:

• Running a “Share the Love” campaign featuring customer testimonials.
• Promoting special Valentine’s Day offers or gift guides.
• Sharing light-hearted relationship or friendship-related content.

Random Acts of Kindness Day – 17th February

A wonderful opportunity to focus on positivity and community engagement. Your brand can:

• Highlight acts of kindness within your organisation.
• Encourage followers to share stories of kindness using a branded hashtag.
• Partner with charities or local businesses to spread goodwill.

Shrove Tuesday (Pancake Day) – 25th February

A favourite in the UK, Shrove Tuesday is the perfect excuse to get creative with content. Ideas include:

• Hosting a pancake-flipping challenge.
• Sharing traditional and unique pancake recipes.
• Running a giveaway for pancake-related products or ingredients.

Leap Day – 29th February

Since 2025 is a leap year, we get an extra day! This rare event offers a unique opportunity to create special promotions or quirky campaigns. Brands can:

• Run 24-hour flash sales.
• Share fun facts or traditions about Leap Day.
• Encourage followers to take a “leap” and try something new.

Black History Month (Throughout February)

An important month to recognise and celebrate Black history, culture, and contributions. Businesses can:

• Share stories of influential Black figures.
• Partner with Black-owned businesses and creatives.
• Use their platform to educate and raise awareness.

Content Ideas for February

Interactive Polls & Engagement Tactics

Ask your audience fun and thought-provoking questions related to February key dates. Examples include:

• “What’s your ultimate pizza topping?” for National Pizza Day.
• “Who’s an inspiring woman in science you admire?” for Women and Girls in Science Day.
• “What’s the best act of kindness you’ve received?” for Random Acts of Kindness Day.

User-Generated Content & Community Engagement

Encourage your followers to share their experiences and traditions. Featuring their stories helps build community and authenticity.

Behind-the-Scenes Content

Show how your team is getting involved in Pancake Day, Valentine’s Day, or other events. Sharing real moments makes your brand more relatable and engaging.

SEO Keywords to Use in February 2025

To maximise reach, incorporate relevant keywords, such as:

• February 2025 social media trends
• Black History Month UK
• Valentine’s Day marketing ideas
• Leap Year promotional campaigns
• Shrove Tuesday content ideas

How Social+ Can Help You Make the Most of February

At Social+, we specialise in social media management, website design, and networking solutions to help businesses grow online. Our team can create and execute tailored content strategies that align with your brand values and key marketing moments.

Our Services Include:

• Bespoke social media content creation
• Data-driven audience engagement strategies
• SEO-optimised website design
• Networking opportunities through Network+

Let’s Plan Your February 2025 Social Media Strategy!
Maximise the impact of February key dates with expert-led content and campaigns. Get in touch with Social+ today and start crafting compelling, timely content that resonates with your audience!

The post Make the Most of February Key Dates appeared first on Social Plus.

The post Instagram Threads: Will you be hopping on the trend? appeared first on Social Plus.

What’s new and how does it affect you?

LinkedIn Algorithm Changes – It has made some pretty big changes to its algorithm and how it prioritises posts and content for its users. This information comes via Jason Feifer of Entrepreneur, who recently spoke to the LinkedIn team about their updates. In this blog, we cover everything you need to know to stay relevant to the new changes.

There are two main changes affecting the reach of posts on LinkedIn:

1. If you post on LinkedIn, it is now more likely that your followers will see your post.

This change comes after users preferred content from people they “know and care about”, saying they found content from their own connections more valuable. Already, LinkedIn has seen a 10% increase in people viewing posts from people they know. If you want to prioritise your impressions, now would be the time to do it!

2. Posts that share “Knowledge and Advice” are now prioritised throughout the platform.

This change goes hand in hand with the first – Posts sharing “knowledge and advice” will now be a primary way to reach people who are not current connections. LinkedIn’s system will now evaluate whether a post contains knowledge and advice, categorise it, and show it to other users whom it deems likely to find it relevant and useful. LinkedIn aims to provide greater value to help its users feel “more productive and successful”. With this shift to value-based algorithm changes it is more important than ever to produce high-quality social media posts.

But how does the LinkedIn algorithm identify “Knowledge and Advice”?

While they haven’t told us every metric they use to classify posts, they have given us a few. From everything we know, it looks like LinkedIn is making a shift to prioritising quality and relevant posts and content to bring more value to its users. A few of the new metrics used to identify posts providing “knowledge and value” include:

The post speaks to a distinct audience – The system will look at posts and ask, “Who is this relevant to”. For example, a personal birthday post would most likely only go to close connections. While a post on B2B advertising would be visible in that sector regardless of connection status. Following this, the post’s success depends on whether it provides good advice and value to other users.

The author is writing in their core subject area – Now when posting on LinkedIn, the platform isn’t just evaluating the value of your post. It’s now also evaluating you, and the value you hold in your core subject area. Engaging in your core subject area builds a trust factor and lets LinkedIn you are relevant in that category. Your previous post’s success in a given category will increase your visibility too. There has been an overall shift to providing higher quality and relevant content to its users.

The post has “meaningful comments” – In the past LinkedIn would amplify posts with a lot of comments. As a result, some users banded together to create “engagement groups” where they agree to like and comment on posts. LinkedIn wanted to stop this and now random comments of “great” or “so true” will not hold value. Relevant comments to the content itself and responses from the original poster will have significantly more value. The algorithm will see these exchanges as a “conversation” that other people may find value in and boost this instead.

Need a little help with the LinkedIn Algorithm Changes or your company’s Social Media?

Here at Social+, we understand the world of social media is fast-paced and constantly changing.

We also know how time-consuming and complicated it can be to keep on top of fast-paced changes.

That’s where we come in. We’re on hand ready to assist you with all your digital marketing and website needs.

We cover everything from assisting with social posts to fully managed social packages.

We cater to businesses of all sizes and industries, and we tailor your package to your business needs.

Why not look at our socials to see what we’re about – Facebook, Instagram, and LinkedIn.

The post LinkedIn Algorithm Changes – appeared first on Social Plus.

This short-form video platform has captured the attention of many social media users. TikTok is still on the rise, and it doesn’t look like that’s going to change anytime soon. So, what is the key to TikTok success?

Why your business should leverage TikTok as a marketing tool

Increase Brand Awareness – TikTok is a great way to build brand awareness and get your brand out there. The algorithm has a fair playing field in terms of achieving viral status.

Build A Community – TikTok thrives off niche communities. No matter what you specialise in, you can succeed on the app.

Show Your Fun Side – TikTok offers a platform to show your fun side and who you are as a brand.

You can utilise TikTok to promote your products/services. However, it’s important not to push a hard sell as this app is more about entertainment. Instead, find a niche way to incorporate your products within your videos.

Strategy

Defining your goals

Having a clear strategy will help you to grow on the app.

When defining your TikTok goals you need to identify your purpose for using the app. Do you want to build brand awareness? Drive traffic to your website?

After you’ve identified your goals, you can begin to build your strategy.

Content

Once you’ve identified your goals you can start experimenting with your content. You might not get it right the first time but finding your niche is key.

It’s okay to have a little trial and error on your TikTok journey. In fact, that’s what it’s all about. You need to find what works for your brand and what your audience enjoys.

It’s a good idea to start by thinking about your target audience and who you’re trying to reach. Think about the type of content that will resonate with this audience and utilise trending filters and sounds where appropriate.

Don’t forget about analytics! Dedicate a little time each month to see what’s working and what’s not. This is a good way to identify what to do more of, what needs tweaking, and where you’ve missed the mark a little.

Reactivity

Of course, becoming TikTok famous can’t be whittled down to just one thing. But after a little digging, we’ve concluded that a reactive strategy is a key part of TikTok fame.

Trends go just as quickly as they come. You can miss your chance in the blink of an eye. Jumping on a new trend could be the thing that puts you on the map. If you pay close attention, a lot of viral videos aren’t necessarily that innovative. Creators just beat us to the punch first.

Tips for a reactive strategy:

• Check TikTok daily for new trends and trending sounds/audio
• Make sure to set time aside each week to film content
• Consistency is key! Make sure you’re posting consistently
• Make use of on-screen text and keywords in your captions for SEO  

Hashtags

TikTok has recently launched a new tool to assist you in growing on the app.

TikTok has added a new ‘Keyword Insights’ tool within its creative centre. This new feature provides details on trending keywords within TikTok ads at present.

This new tool also allows users to see related keyword and phrase suggestions. Additionally, you can see trending videos related to the specific keyword you have searched for. This tool can be utilised to identify trends and hashtags within your industry.

You can search through a list of the most commonly used terms in TikTok ads. You will also be able to see how often the words have been used. In addition to this, you will be able to see the CTR (on average) of the respective ads.

Not sure where to start when it comes to TikTok?

Still need a little help reaching your TikTok goals? Keep an eye on our socials for our TikTok workshop coming soon – Instagram, Facebook, LinkedIn, and…. TIKTOK.

The post TikTok for business: Outlining your strategy appeared first on Social Plus.

As one year ends and another begins, the nostalgia starts creeping in.

2022 was a great year for the team at Social Plus so we thought we’d take you through our highlights.

Making new connections

In January 2022 we held our first networking event!

What better way to start the year than to make some great new connections.

We started off small with 20 attendees but as they year went on our events became more popular.

In September we gained 100 signups to our networking event held at The Alchemist, Newcastle.

Networking has multiple benefits including increasing brand awareness, knowledge, and potential clients. Here at Social Plus, we use our brand Network + to plan events to create opportunities like this in and around our local area of Newcastle.

We can’t wait to continue to grow out networking events in 2023!

If you’re interested in attending, you can find regular updates on our LinkedIn page.

New Starters, Promotions and Team Updates  

Over the past 12 months, our team has grown and evolved.

We hired Caitlin as our new Digital Marketing manager, and she fit right in! We’ve loved seeing her grow this year and can’t wait to see her progress in 2023.

Our Digital Marketing manager Rachel was promoted Head of Social. In 2022, she continued to impress our clients and is a great team leader! We’re excited to continue to see her fly in her new role in 2023.

Our managing director Emma became a speaker on an expert panel at The Business Show UK in London. It was great to see her share her knowledge and expertise within the industry!

Our resident web designer Danielle ended the year on maternity leave to welcome her gorgeous baby Zara into the world. Zara is a little bundle of joy, and our team couldn’t be happier!

With our growing team, we decided it was time for a new office space. We said goodbye to our IT team and set up our home in the office next door.

London Business Show

In November, our team was invited to attend The Business Show held in London.

The Business Show provides a platform for entrepreneurs looking to start a business or SMEs looking to grow and develop their business.

It was great to see so many different businesses in one place and build new connections.

Our team had some great conversations, and we can’t wait to attend again in 2023!

We went viral!

Caitlin decided 2022 was the year to grow our TikTok account.

After 2 months of focus on our TikTok strategy, we gained over 500,000 views on one of our videos.

We then continued our viral streak with a trending TikTok that gained 1.3M views!

Our goal for the early months of 2023 is to hit 1,000 followers and continue to grow on this platform.

We’d love for you to follow us on our TikTok journey and we can’t wait to see what 2023 brings!

Norah’s North Pole

Again, this year we were proud to support Norah’s North Pole.

Norah’s North Pole works in the Northeast to provide a small sack of Christmas presents to those children who go without.

This year we were a drop off-off point as we wanted to do everything we could in support of this amazing charity.

Goodbye 2022, Hello 2023!

With 2022 being such a great year for Social Plus, we’re even more determined to make 2023 a better one!

We have lots of new and exciting upcoming projects so stay tuned via Instagram, Facebook, and LinkedIn.

The post <strong>Our 2022 Highlights</strong> appeared first on Social Plus.

Are you looking to up your social content game this winter?

Well… we’ve got you covered with the upcoming key dates you may want to jump on this month.

Aso soon as it hits December, I’m sure there’s one thing that springs to mind for us all… CHRISTMAS!

Depending on the nature of your business, there’s several key dates you can utilise to spruce up your socials.

3rd. Make a gift day

What screams Christmas more than gifts?

Why not create a post focusing on the best homemade gifts. Or if you want to have a bit of fun, video posts of gift making in the office – we all know Instagram loves a reel!

Here at Social Plus, we will be using this day to pack gifts in support of Norah’s North Pole charity. Not everyone is as fortunate on Christmas day and some children wake up to no gifts left by Santa.

Norah’s North Pole works in the North East providing a small sack of Christmas presents to those children who would go without.

Not only will we be packaging gifts, but we are also becoming a drop-off point.

Please feel free to drop off any gifts to our office: 126 Great Lime RD, Newcastle Upon Tyne, NE12 6RU

Keep an eye out on our socials for Norah’s North Pole updates: Facebook, Instagram, LinkedIn.

4th. National Cookie Day

What better day is there to surprise your colleagues with a sweet treat.

You could even pair this with your favourite seasonal beverage and feature this on your feed.

Our very own coffee addict enjoys an iced gingerbread latte during the festive season. But if this doesn’t take your fancy, there are plenty to choose from!

8th. Ugly Christmas Jumper Day

I’m sure we all own at least one ugly Christmas jumper. On this day it’s time to dig deep (very deep) into the back of our wardrobes and find it.

Why not jump on the ugly Christmas jumper bandwagon and host a Christmas jumper day in the office. If you want to have a bit of fun with it, you could even hold a TikTok fashion show. Encourage engagement from your audience by asking for them to vote their favourite Christmas jumper in the comments. Or better yet, do this in the form of an Instagram poll!

We’re saving our Christmas jumpers for our Candy and Cocktails networking event. If you’re a Newcastle business, why not come along?

Visit our LinkedIn page for more information: Network Plus NE

Or book your ticket here!

23rd. “Happy Christmas Eve Eve”

Would it really be Christmas without our favourite festive Friends Quote.

Just like October 3^rd (Mean Girls Day), today is your chance to have a bit of fun with your socials.

Why not dedicate a post to this iconic line, I know we will.

25th. Christmas Day

An exciting day for everyone! I’m sure most of us will be spending our day opening gifts and recovering from our Christmas dinner. However, a Christmas post won’t go amiss with your audience.

This is a great day for spreading the joy across your socials and wishing your followers a ‘Merry Christmas.’

26th. Boxing Day

“Get in loser, we’re going shopping”

The hustle and bustle of Christmas is over but what’s better than keeping the excitement going with boxing day sales.

If you’re a commerce business, it’s your time to shine as this is your opportunity to promote your business.

31st. New Year’s Eve

Get out the sparkly fits and let the celebrations begin!

Whether you’re spending this day at home with family or out with friends, it calls for a celebration.

You could use this day to post about the success of 2022 and your goals for the new year. Or go down the more interactive content route by asking your audience what they’d like to see more of on your socials in the coming year.

Want to keep track of the December key dates?

Why not download our December 2022 content calendar, here.

Are there any key dates we’ve missed? Let us know by dropping us a message on our socials: Facebook, Instagram, LinkedIn.

The post Spruce up your socials with our December calendar appeared first on Social Plus.