The Risks of Single-Platform Dependence 

Focusing all your marketing efforts on one platform can leave your business vulnerable as there is always the risk of platform bans. Changes in algorithms, policy shifts, or potential restrictions can significantly impact your ability to connect with your audience, so we need to prepare for platform bans. For instance, the potential TikTok ban in the US serves as a stark reminder of how geopolitical factors can influence platform accessibility. To safeguard against such uncertainties, it’s essential to adopt a diverse marketing strategy. 

Embracing a Multi-Channel Marketing Approach 

Diversification involves expanding your brand’s presence across various platforms, ensuring that the loss or decline of one doesn’t cripple your overall marketing efforts. Here’s how Social+ can assist you in achieving this: 

Comprehensive Social Media Management 

Our team excels in managing a variety of social media channels, including Facebook, Instagram, LinkedIn, and emerging platforms. By tailoring content to suit each platform’s unique audience and format, we enhance engagement and reach. This multi-channel marketing approach not only broadens your brand’s visibility but also safeguards against the unpredictability of any single platform. 

Strategic Content Creation and Marketing 

High-quality, relevant content is the cornerstone of effective digital marketing. We develop diverse content types—blogs, infographics, videos, and more—that resonate with your target audience. By distributing this content across multiple platforms and your own website, we ensure consistent engagement. It also drives organic traffic through a diverse marketing strategy. 

Targeted Email Marketing Campaigns 

Email marketing remains a powerful tool for nurturing relationships and driving conversions. We design personalised email campaigns that deliver value to your subscribers, keeping your brand top-of-mind and fostering customer loyalty. This direct line of communication is immune to external platform changes, making it a valuable element of any multi-channel marketing plan. 

Optimised Search Engine Presence 

Enhancing your website’s visibility through search engine optimisation (SEO) increases organic traffic and reduces reliance on social media platforms. Our SEO services improve your site’s ranking on search engine results pages, making it easier for potential customers to find you. By focusing on both on-page and off-page SEO strategies, we bolster your website’s authority and discoverability as part of a diverse marketing strategy. 

Effective Pay-Per-Click (PPC) Advertising 

PPC campaigns offer targeted visibility on search engines and other platforms. We create and manage PPC strategies that align with your business goals, ensuring you reach your desired audience effectively. This multi-channel marketing approach provides immediate results and complements long-term SEO efforts. 

Engaging Networking Opportunities through Network+ 

Building strong professional relationships can open new avenues for growth. Our Network+ programme offers weekly mastermind groups and one-off events focused on digital marketing. These sessions provide valuable insights, foster collaborations, and help you stay ahead of industry trends, while strengthening your diverse marketing strategy. 

Implementing a Resilient Marketing Strategy 

To effectively reduce platform dependency, consider the following steps: 

• Audit Your Current Strategy: Assess which platforms and techniques currently drive the most value. Identify potential vulnerabilities where over-reliance may exist. 

• Explore New Channels: Research and test emerging platforms and marketing methods that align with your brand and audience. This proactive approach keeps your strategy dynamic and adaptable. 

• Develop Original Content: Create content that can be repurposed across various platforms, ensuring consistent messaging and maximising reach. Diversified content types cater to different audience preferences and increase engagement. 

• Invest in Owned Media: Enhance your website and build an email subscriber list. These owned channels offer greater control and are less susceptible to external changes. 
  
• Monitor Industry Trends: Stay informed about changes in platform policies and digital marketing trends to anticipate and adapt to shifts promptly. Regularly updating your strategy ensures continued relevance and effectiveness. 

Having a diverse marketing strategy is not just advantageous—it’s essential. Therefore we need to prepare for platform bans. By leveraging multi-channel marketing and employing multiple platforms and techniques, Social+ ensures that your brand remains resilient, adaptable, and consistently engaged with your target audience. Our comprehensive approach mitigates risks associated with platform dependency and positions your business for sustained success. 

Contact us today for our help with tips on how to prepare for platform bans.

The post How Marketers Can Prepare for Platform Bans   appeared first on Social Plus.

Why Social Media for B2B Marketing?

Social media is essential for B2B businesses today. With 70% of UK consumers saying they’re more likely to buy from a company after a positive interaction on social media, the importance is clear. Whether sharing industry insights, product demos, or connecting with other professionals, social media plays a significant role in business success. But which platforms should you focus on?

1. LinkedIn: The Powerhouse for Professional Connections

LinkedIn is the go-to platform for B2B marketing. It’s where business professionals come to network, share insights, and connect with others in the industry.

Why LinkedIn is Essential for B2B:

Networking Opportunities: With over 30 million users in the UK, LinkedIn is the perfect place to build relationships with decision-makers, influencers, and key players in your industry.

Content Sharing: Post industry insights, case studies, and updates to position your business as a trusted thought leader.

Targeted Ads: LinkedIn’s ad targeting is unrivalled, allowing you to reach your audience based on job title, company size, and industry.

If you’re not using LinkedIn yet, you could be missing out on high-quality leads. Check out our Social Media Management Services for help.

2. Facebook: Still Relevant for B2B Marketing

Although Facebook is often seen as a B2C platform, it remains a valuable tool for B2B marketing, offering business pages and targeted ads to increase brand visibility.

Why Facebook Works for B2B:

Business Pages: Share services, news, and customer success stories, which helps build credibility and engage your audience.

Facebook Groups: Join or create industry-specific groups to network, share insights, and participate in relevant discussions.

Targeted Ads: Facebook’s ad tools allow you to focus on your specific audience by location, job title, and interests.

3. Instagram: Visual Content to Boost Your B2B Presence

Instagram might not be the first platform that comes to mind for B2B marketing, but it’s a great place to showcase your brand’s personality and connect with clients.

Why Instagram Works for B2B:

Visual Storytelling: Share images and videos that highlight your services and company culture, helping humanise your brand.

Instagram Ads: Like Facebook, Instagram provides sophisticated targeting to reach your ideal audience.

Engagement: Engage directly with followers through comments, likes, and messages to build trust and loyalty.

4. X (Formerly Twitter): Fast-Paced Engagement and Real-Time Conversations

X (formerly Twitter) is still a strong platform for B2B marketing, especially when it comes to real-time engagement and updates.

Why X Works for B2B:

Real-Time Interaction: X is perfect for engaging in live conversations, product updates, and breaking news.

Hashtags and Trends: Tap into trending hashtags to increase visibility and join industry conversations.

Direct Communication: Engage directly with followers and join relevant discussions to build relationships.

Final Thoughts: Using Social Media for B2B Marketing

Choosing the right social media platforms for B2B marketing in the UK depends on your target audience and business objectives. While LinkedIn, Facebook, Instagram, and X all offer unique advantages, the key is to stay consistent, engage authentically, and provide valuable content.

At Social+, we specialise in B2B marketing and know exactly how to help businesses like yours thrive. Whether you’re looking to build professional relationships on LinkedIn, engage with your audience on Facebook, or showcase your brand on Instagram, our team can optimise your social media presence.

Accelerate Your B2B Marketing with Our Accelerate Package

Want to fully outsource your social media management? Our Accelerate Package is designed for businesses looking to take their social media marketing to the next level.

What’s Included:

• Full overview and report of your online presence
• Social media management across 3 platforms
• 6-month strategy plan
• Google My Business setup and management
• Blog content creation
• Monthly performance reports

Perks of the Accelerate Package:

• Fresh perspective on social media
• Ongoing support through a ticketing system
• Discounted training courses and Network+ event tickets
• Measurable insights to support growth

Ready to take your social media to the next level? Get in touch today to discover how our tailored strategies can help grow your business and improve your online visibility.

The post B2B Marketing: Top Social Media Platforms to Boost Your Business appeared first on Social Plus.

This short-form video platform has captured the attention of many social media users. TikTok is still on the rise, and it doesn’t look like that’s going to change anytime soon. So, what is the key to TikTok success?

Why your business should leverage TikTok as a marketing tool

Increase Brand Awareness – TikTok is a great way to build brand awareness and get your brand out there. The algorithm has a fair playing field in terms of achieving viral status.

Build A Community – TikTok thrives off niche communities. No matter what you specialise in, you can succeed on the app.

Show Your Fun Side – TikTok offers a platform to show your fun side and who you are as a brand.

You can utilise TikTok to promote your products/services. However, it’s important not to push a hard sell as this app is more about entertainment. Instead, find a niche way to incorporate your products within your videos.

Strategy

Defining your goals

Having a clear strategy will help you to grow on the app.

When defining your TikTok goals you need to identify your purpose for using the app. Do you want to build brand awareness? Drive traffic to your website?

After you’ve identified your goals, you can begin to build your strategy.

Content

Once you’ve identified your goals you can start experimenting with your content. You might not get it right the first time but finding your niche is key.

It’s okay to have a little trial and error on your TikTok journey. In fact, that’s what it’s all about. You need to find what works for your brand and what your audience enjoys.

It’s a good idea to start by thinking about your target audience and who you’re trying to reach. Think about the type of content that will resonate with this audience and utilise trending filters and sounds where appropriate.

Don’t forget about analytics! Dedicate a little time each month to see what’s working and what’s not. This is a good way to identify what to do more of, what needs tweaking, and where you’ve missed the mark a little.

Reactivity

Of course, becoming TikTok famous can’t be whittled down to just one thing. But after a little digging, we’ve concluded that a reactive strategy is a key part of TikTok fame.

Trends go just as quickly as they come. You can miss your chance in the blink of an eye. Jumping on a new trend could be the thing that puts you on the map. If you pay close attention, a lot of viral videos aren’t necessarily that innovative. Creators just beat us to the punch first.

Tips for a reactive strategy:

• Check TikTok daily for new trends and trending sounds/audio
• Make sure to set time aside each week to film content
• Consistency is key! Make sure you’re posting consistently
• Make use of on-screen text and keywords in your captions for SEO  

Hashtags

TikTok has recently launched a new tool to assist you in growing on the app.

TikTok has added a new ‘Keyword Insights’ tool within its creative centre. This new feature provides details on trending keywords within TikTok ads at present.

This new tool also allows users to see related keyword and phrase suggestions. Additionally, you can see trending videos related to the specific keyword you have searched for. This tool can be utilised to identify trends and hashtags within your industry.

You can search through a list of the most commonly used terms in TikTok ads. You will also be able to see how often the words have been used. In addition to this, you will be able to see the CTR (on average) of the respective ads.

Not sure where to start when it comes to TikTok?

Still need a little help reaching your TikTok goals? Keep an eye on our socials for our TikTok workshop coming soon – Instagram, Facebook, LinkedIn, and…. TIKTOK.

The post TikTok for business: Outlining your strategy appeared first on Social Plus.

As one year ends and another begins, the nostalgia starts creeping in.

2022 was a great year for the team at Social Plus so we thought we’d take you through our highlights.

Making new connections

In January 2022 we held our first networking event!

What better way to start the year than to make some great new connections.

We started off small with 20 attendees but as they year went on our events became more popular.

In September we gained 100 signups to our networking event held at The Alchemist, Newcastle.

Networking has multiple benefits including increasing brand awareness, knowledge, and potential clients. Here at Social Plus, we use our brand Network + to plan events to create opportunities like this in and around our local area of Newcastle.

We can’t wait to continue to grow out networking events in 2023!

If you’re interested in attending, you can find regular updates on our LinkedIn page.

New Starters, Promotions and Team Updates  

Over the past 12 months, our team has grown and evolved.

We hired Caitlin as our new Digital Marketing manager, and she fit right in! We’ve loved seeing her grow this year and can’t wait to see her progress in 2023.

Our Digital Marketing manager Rachel was promoted Head of Social. In 2022, she continued to impress our clients and is a great team leader! We’re excited to continue to see her fly in her new role in 2023.

Our managing director Emma became a speaker on an expert panel at The Business Show UK in London. It was great to see her share her knowledge and expertise within the industry!

Our resident web designer Danielle ended the year on maternity leave to welcome her gorgeous baby Zara into the world. Zara is a little bundle of joy, and our team couldn’t be happier!

With our growing team, we decided it was time for a new office space. We said goodbye to our IT team and set up our home in the office next door.

London Business Show

In November, our team was invited to attend The Business Show held in London.

The Business Show provides a platform for entrepreneurs looking to start a business or SMEs looking to grow and develop their business.

It was great to see so many different businesses in one place and build new connections.

Our team had some great conversations, and we can’t wait to attend again in 2023!

We went viral!

Caitlin decided 2022 was the year to grow our TikTok account.

After 2 months of focus on our TikTok strategy, we gained over 500,000 views on one of our videos.

We then continued our viral streak with a trending TikTok that gained 1.3M views!

Our goal for the early months of 2023 is to hit 1,000 followers and continue to grow on this platform.

We’d love for you to follow us on our TikTok journey and we can’t wait to see what 2023 brings!

Norah’s North Pole

Again, this year we were proud to support Norah’s North Pole.

Norah’s North Pole works in the Northeast to provide a small sack of Christmas presents to those children who go without.

This year we were a drop off-off point as we wanted to do everything we could in support of this amazing charity.

Goodbye 2022, Hello 2023!

With 2022 being such a great year for Social Plus, we’re even more determined to make 2023 a better one!

We have lots of new and exciting upcoming projects so stay tuned via Instagram, Facebook, and LinkedIn.

The post <strong>Our 2022 Highlights</strong> appeared first on Social Plus.

Are you looking to up your social content game this winter?

Well… we’ve got you covered with the upcoming key dates you may want to jump on this month.

Aso soon as it hits December, I’m sure there’s one thing that springs to mind for us all… CHRISTMAS!

Depending on the nature of your business, there’s several key dates you can utilise to spruce up your socials.

3rd. Make a gift day

What screams Christmas more than gifts?

Why not create a post focusing on the best homemade gifts. Or if you want to have a bit of fun, video posts of gift making in the office – we all know Instagram loves a reel!

Here at Social Plus, we will be using this day to pack gifts in support of Norah’s North Pole charity. Not everyone is as fortunate on Christmas day and some children wake up to no gifts left by Santa.

Norah’s North Pole works in the North East providing a small sack of Christmas presents to those children who would go without.

Not only will we be packaging gifts, but we are also becoming a drop-off point.

Please feel free to drop off any gifts to our office: 126 Great Lime RD, Newcastle Upon Tyne, NE12 6RU

Keep an eye out on our socials for Norah’s North Pole updates: Facebook, Instagram, LinkedIn.

4th. National Cookie Day

What better day is there to surprise your colleagues with a sweet treat.

You could even pair this with your favourite seasonal beverage and feature this on your feed.

Our very own coffee addict enjoys an iced gingerbread latte during the festive season. But if this doesn’t take your fancy, there are plenty to choose from!

8th. Ugly Christmas Jumper Day

I’m sure we all own at least one ugly Christmas jumper. On this day it’s time to dig deep (very deep) into the back of our wardrobes and find it.

Why not jump on the ugly Christmas jumper bandwagon and host a Christmas jumper day in the office. If you want to have a bit of fun with it, you could even hold a TikTok fashion show. Encourage engagement from your audience by asking for them to vote their favourite Christmas jumper in the comments. Or better yet, do this in the form of an Instagram poll!

We’re saving our Christmas jumpers for our Candy and Cocktails networking event. If you’re a Newcastle business, why not come along?

Visit our LinkedIn page for more information: Network Plus NE

Or book your ticket here!

23rd. “Happy Christmas Eve Eve”

Would it really be Christmas without our favourite festive Friends Quote.

Just like October 3^rd (Mean Girls Day), today is your chance to have a bit of fun with your socials.

Why not dedicate a post to this iconic line, I know we will.

25th. Christmas Day

An exciting day for everyone! I’m sure most of us will be spending our day opening gifts and recovering from our Christmas dinner. However, a Christmas post won’t go amiss with your audience.

This is a great day for spreading the joy across your socials and wishing your followers a ‘Merry Christmas.’

26th. Boxing Day

“Get in loser, we’re going shopping”

The hustle and bustle of Christmas is over but what’s better than keeping the excitement going with boxing day sales.

If you’re a commerce business, it’s your time to shine as this is your opportunity to promote your business.

31st. New Year’s Eve

Get out the sparkly fits and let the celebrations begin!

Whether you’re spending this day at home with family or out with friends, it calls for a celebration.

You could use this day to post about the success of 2022 and your goals for the new year. Or go down the more interactive content route by asking your audience what they’d like to see more of on your socials in the coming year.

Want to keep track of the December key dates?

Why not download our December 2022 content calendar, here.

Are there any key dates we’ve missed? Let us know by dropping us a message on our socials: Facebook, Instagram, LinkedIn.

The post Spruce up your socials with our December calendar appeared first on Social Plus.

Many businesses have started to see the potential in utilising the platform. So, the remaining question is, should your business hop on the bandwagon?

It doesn’t look like TikTok is going anywhere any time soon. Therefore, you shouldn’t overlook it as a tool for your company.

What is TikTok?

Just in case you haven’t heard, TikTok is a short-form video-sharing social media platform.

The platform allows its users to share videos from 15 seconds up to 10-minutes. The app offers a range of songs, filters, and effects to accompany each video.

Users can either create and edit videos in-app or drop videos directly into the app to upload.

Typical TikTok Audience

TikTok initially began by circulating amongst the younger generation. However, it is now widely used across different age ranges. This includes anyone from teenagers above the age of 13 years old to adults who are 50+ years of age.

With such a wide variety of users, you’re bound to reach your target audience!

The benefits of TikTok for businesses

Reach

Unlike any other app, TikTok presents your content to anyone and everyone.

Hashtags and trending audio allow your content/brand to be seen by a wide variety of users across the app.

What’s more, you are positioning your company in a place to reach new audience opportunities. TikTok is used in over 150 different countries and viral videos on the platform have the potential to reach all over the world.

If your business is thinking about branching out to international clients, TikTok could be the perfect platform for you.

Video Marketing Is Here to Stay

When it comes to social media platforms, the algorithms are constantly changing. We must comply with the algorithms to get our content seen by the right people at the right time.

Recently, more and more social media platforms are favouring video content over static images.

Video marketing is a priority for a lot of businesses and many of them are utilising video as a marketing tool. Being a short-form video-sharing platform, TikTok makes it that much easier to expand the reach of your video content.

Brand Identity

TikTok is a great platform to share who you are as a brand and what you stand for.

Many businesses use this platform as a way to give their audience an insight into the people behind the business. This is always a plus, as it gives your business a more personal touch, and people like relatable content.

Furthermore, the more people that are presented with your content will see your brand name, logo, etc. This could get your brand in front of a new audience who may otherwise have never seen your content.

TikTok Advertising

Alongside organic growth, the platform also offers paid advertising.

TikTok ads can assist in helping you reach multiple business goals. Some of these include:

• Driving online sales
• Increasing brand awareness
• Building a community
• Finding new customers
• Retargeting and selling to existing customers

The possibilities are endless

The benefits of TikTok are not limited to those above. In reality, the opportunities the app can create for your business are Endless. It’s all about producing meaningful and engaging content.

Keep an eye out in our newsroom for pt.2 of this blog: How you can utilise TikTok for your business.

Why not peek at our TikTok account to see what all the fuss is about – @socialplusne

Alternatively, visit our website to see what we can do for your business.

The post <strong>TikTok for business: It’s not just a phase</strong> appeared first on Social Plus.

Having a social online presence is integral to an efficacious marketing strategy. Not only can social media platforms be utilised to promote your brand, but they also connect you with your customers. Furthermore, they are a great tool to build long-lasting relationships with your target audience.

This all sounds great in theory. But what can you do if you don’t have the time to navigate the social space?

In this case, the perfect solution is to outsource your social media management to a digital marketing agency.

What is a digital marketing agency

A digital marketing agency offers its clients marketing solutions that enable them to maximise their online presence.

Digital marketing agencies specialise in online marketing. This includes social media, SEO, email marketing, and website design and development.

Outsourcing your social media management to a digital marketing agency allows more time for you to focus on running your business.

Benefits of outsourcing your social media management

Save time, money & resources

I’m sure we’ve all heard the saying time is money. Social media is used by billions of people across the world. To connect with and reach your target audience, you would require a strong social media presence across multiple platforms. Creating engaging content can be extremely time-consuming which could otherwise be spent on more pressing business matters.

Outsourcing your social media management to us not only saves you time but also saves your employees time. Being experts in our industry we know how to implement an effective social media strategy to drive results for your business.

Customer focused content

Customer centricity refers to the customer being the focal point of all decisions. This in turn drives customer satisfaction, loyalty, advocacy, and retention.

As digital marketers, our target audience and the people we are trying to reach are always at the forefront of our minds.

Social media marketing is not as easy as it may seem. It requires thoughtful and focused strategies to reach the right people at the right time. It’s our job to understand your brand and create engaging content targeted toward your customers.

Unparalleled expertise

One of the biggest advantages of outsourcing your social media management is the expertise we have to offer.

We have an in-depth understanding of multiple social media platforms which allows us to best utilise them for your business. We consider your brand’s tone of voice and create valuable content to engage your audience.

Consistent brand messaging and targeting

Consistency is key when building a reputable brand. It is important to make sure all of your digital components and brand messaging align.

Your content will be used to define who you are as a brand so it’s important to get it right.

As a digital marketing agency, we will ensure your brand messaging is consistent across all platforms. Additionally, we will conduct research into your target audience and how best to reach them.

Access to premium marketing & reporting tools

Digital marketing agencies have access to premium marketing and reporting tools and know how to use them effectively.

Digital marketing consultants know the best tools for designing, managing and publishing content. Leveraging these tools will save you a considerable amount of time and money.

What Social+ can offer your business

Having an online presence is so important, but what is more important is how you use it.

Outsourcing your social media management ensures continued customer engagement which leads to business growth and development.

We work with our clients to create the best strategy for their business from choosing the right platforms to be on, creating engaging content for your audience, and finding your people.

We offer a range of social media management packages from basic right up to fully managed solutions to best fit your business.

Still on the fence as to whether you should outsource your social media management?

Request your FREE digital marketing audit today!

Why not peek at our socials and drop us a comment:

• Instagram – @socialplusne
• Facebook – @SocialPlusNE
• LinkedIn – @social-plus-ne
• TikTok – @socialplusne

Keep an eye out in our newsroom for more blogs like this one.

The post Outsourcing your social media management appeared first on Social Plus.

But there’s one big question that remains – where do I start?

When it comes to social media, the possibilities are endless.

The social space can be quite a daunting place if you’re new to it.

It helps to imagine your website as your storefront. This is the place where potential clients or customers can see what you have to offer and make purchases.

On the other hand, you have your social media presence which is used to promote your business and reach new potential customers.

Social media platforms, like Facebook, Instagram, Twitter, LinkedIn, and now Tiktok, allow you to create engaging content to build connections and create brand awareness.

We can see why you’d think these two components serve different functions. However, like any dynamic duo, they work better together.

One of the most effective ways to market your business is to align your digital components and tie them all together.

Integrating your social media with your website has multiple benefits and below you’ll find just a few.

Build a consistent brand identity

When it comes to building a brand, consistency is key. Although your website and social media serve different purposes, they should ultimately promote the same message.

Are you a brand that promotes a serious service? Or are you more on the fun side? Both your website and social media should distinguish who you are and what you stand for.

Linking these two components will help to achieve a consistent brand identity and this is how you will be known to your audience.

Improve your SEO

Under the digital marketing umbrella, we always hear the term ‘SEO’ being thrown around. But what does SEO stand for and how can it benefit your business?

SEO is an abbreviation for Search Engine Optimisation and this is the optimisation of your website for search engines. Your SEO will determine your position in search engine rankings which is how your customers will find your business.

Search engines like Google frequently change their algorithms. However, including links to your social media will increase the opportunity to add keywords and meet other criteria that is needed to increase website traffic.

Additionally, you can leave links in your social media posts to direct traffic back to your website. This also positions your brand in front of new potential audiences as social media allows you to reach people who may not have heard of you before.  

Build a sense of community

Some of the most successful businesses make their customers feel like they are part of a community. They do this by creating conversations with their content and making their audience feel valued.

Creating engaging content will make your audience more likely to interact with it. From here you can engage with your audience and show you are a brand that cares about its customers.

This works best if you avoid using your social media for hard-selling and instead use it as a tool to communicate with your audience.

Social media is also a great way to keep your customers informed on special offers, new products, and events.

Authenticity and building trust

It’s easy to promise the world but does your brand achieve what it sets out to do?

A brand that has a strong narrative and puts out meaningful content is likely to get more conversions.

A brand that feels authentic to its audience is more likely to build trust and gain customer retention.

This can be achieved by a website that is both transparent and meaningful. It helps when your social media aligns with this as this is the space in which you can outline who you are as a brand and demonstrate your values.

Create a distinctive online presence

When people search online for a product or service, they are met with tons of options. So, what makes your business stand out and sets you aside from your competitors?

When searching for a product and service, customers tend to go for the most reliable source. Social media is the best place to build your brand identity and demonstrate you are trustworthy.

You can use your social media to reflect the information that is on your website but also to create a niche for your brand.

Your social media is unique to your business and is the place to create lasting impressions about who you are as a business.

Are you a small business that could use some help with digital marketing?

Here at Social Plus, we believe having a strong online presence is so important, but what is more important is how you use it.

We work with our clients to create the best strategy for their business from choosing the right platforms to be on, creating engaging content for your audience, and finding your people.

Why not peek at our socials and drop us a comment on Instagram – @socialplusne

Keep an eye out in our newsroom for more blogs like this one.

Alternatively, visit our website for more information!

The post Keep it together: why your social media should align with your website appeared first on Social Plus.

We’re sure that every TikTok user has fallen into the trap of endless scrolling at some point. The app is now launching a solution to help solve this problem and reduce your screen time.

The video-sharing social media platform has announced the introduction of a new time break feature. This is targeted towards the ‘digital-well-being’ of its users.

How it works

The screen break feature allows you to control the amount of time you spend on the app in a single session.

Featuring custom set time breaks, users will receive a prompt after a certain amount of uninterrupted screen time.

This new feature is great for those wishing to reduce their screen time in general or for those wishing to switch off before bed.

Additionally, users will gain access to a new screen time dashboard. This allows you to view the amount of time you spend on the app each week.

Breaking down usage into two categories, the dashboard splits the time spent on TikTok into daytime and night-time usage.

You can also request a prompt from TikTok to remind you to review your dashboard each week. We assume this will be a helpful feature. We all know it’s easy to forget in the sea of things we need to remember.

How the TikTok feature is tailored to a younger audience

It was announced that TikTok will also be introducing weekly digital well-being prompts for its younger audience.

Someone between the age of 13 and 17 will be reminded of the tool after using the app for more than 100 minutes in a single day.

Carolyn Bunting MBE, CEO, Internet Matters, commented: “The research showed that younger users would welcome the introduction of built-in features and settings that prompt them to both think critically about the time that they are spending online, but also encourage them to use settings to actively manage the time they spent on the app.

“It is important that they feel in control of their online experiences and are helped to make considered choices. We look forward to TikTok developing further features that will put children’s wellbeing at the heart of their design choices.”

Keep an eye out in our newsroom for more social updates.

The post Endless scrolling could come to a halt with TikTok’s new time break feature appeared first on Social Plus.

As people started to flock to TikTok in the millions, it makes sense for businesses to use this platform to reach their audience.

But why is it so important for businesses to take the plunge and delve into the world of TikTok?

Brand Ambassadors and Social Influencers

Some users on TikTok have followers in the millions, the ability to reach and influence millions of other people. Whilst we are used to seeing Instagram full of people posing with a product, with TikTok, users have the ability to make more creative content. Brand Ambassadors like Scarlett Moffatt use TikTok to showcase their relationship with the brand they represent. They can use TikTok trends and challenges to get in front of your audience and engage with them.

Reach

The beauty of TikTok is that growing your business organically is a lot simpler than it would be on most Social Media platforms. For example, on most social media platforms, your posts are only really shown to your followers unless they share with their friends. The beauty of TikTok is that you can appear in front of people who may not have heard about your business on the For You page. As long as you are doing your hashtag research and applying relevant hashtags to your captions, you can be placed in front of people who may never have found you via traditional social media platforms.

Shows the fun and people behind the brand

Using TikTok trends and challenges within the workplace are a great way to get other users to stop scrolling and pay attention to what it is you are selling or showcasing. Brands and businesses can also use this platform to show how a product is made, how products are packaged and what happens behind the scenes in general. For example – behind the scenes of photo shoots and models just having fun with their set like the one in the Guess video below.

Small Businesses are Flourishing!

Small businesses have reported staggering growth in sales since starting to showcase their products on TikTok and reporting overwhelming support from the thousands of followers they have amassed. From not being able to fulfil any more orders for months ahead to being able to employ brand ambassadors to grow their business even further. Satisfying their followers with timelapse videos of candles setting and epoxy resin creations to packaging orders and sharing videos of their customers “unboxing” the products they’ve bought

Content Creation

No matter which way you look at it, TikTok aids the creation of incredible, engaging content! From the effects, interactive features and sounds, there is something for every business to use to get noticed. Videos created on TikTok can be saved to your phone and shared across all of your Social Media Platforms. Video content is massively important to social media interaction and TikTok gives your business the tools to create those videos that make people stop and watch!

Such as this one below from Crocs.

If you need any help getting your business started on TikTok, we’d be more than happy to help.

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