The Risks of Single-Platform Dependence 

Focusing all your marketing efforts on one platform can leave your business vulnerable as there is always the risk of platform bans. Changes in algorithms, policy shifts, or potential restrictions can significantly impact your ability to connect with your audience, so we need to prepare for platform bans. For instance, the potential TikTok ban in the US serves as a stark reminder of how geopolitical factors can influence platform accessibility. To safeguard against such uncertainties, it’s essential to adopt a diverse marketing strategy. 

Embracing a Multi-Channel Marketing Approach 

Diversification involves expanding your brand’s presence across various platforms, ensuring that the loss or decline of one doesn’t cripple your overall marketing efforts. Here’s how Social+ can assist you in achieving this: 

Comprehensive Social Media Management 

Our team excels in managing a variety of social media channels, including Facebook, Instagram, LinkedIn, and emerging platforms. By tailoring content to suit each platform’s unique audience and format, we enhance engagement and reach. This multi-channel marketing approach not only broadens your brand’s visibility but also safeguards against the unpredictability of any single platform. 

Strategic Content Creation and Marketing 

High-quality, relevant content is the cornerstone of effective digital marketing. We develop diverse content types—blogs, infographics, videos, and more—that resonate with your target audience. By distributing this content across multiple platforms and your own website, we ensure consistent engagement. It also drives organic traffic through a diverse marketing strategy. 

Targeted Email Marketing Campaigns 

Email marketing remains a powerful tool for nurturing relationships and driving conversions. We design personalised email campaigns that deliver value to your subscribers, keeping your brand top-of-mind and fostering customer loyalty. This direct line of communication is immune to external platform changes, making it a valuable element of any multi-channel marketing plan. 

Optimised Search Engine Presence 

Enhancing your website’s visibility through search engine optimisation (SEO) increases organic traffic and reduces reliance on social media platforms. Our SEO services improve your site’s ranking on search engine results pages, making it easier for potential customers to find you. By focusing on both on-page and off-page SEO strategies, we bolster your website’s authority and discoverability as part of a diverse marketing strategy. 

Effective Pay-Per-Click (PPC) Advertising 

PPC campaigns offer targeted visibility on search engines and other platforms. We create and manage PPC strategies that align with your business goals, ensuring you reach your desired audience effectively. This multi-channel marketing approach provides immediate results and complements long-term SEO efforts. 

Engaging Networking Opportunities through Network+ 

Building strong professional relationships can open new avenues for growth. Our Network+ programme offers weekly mastermind groups and one-off events focused on digital marketing. These sessions provide valuable insights, foster collaborations, and help you stay ahead of industry trends, while strengthening your diverse marketing strategy. 

Implementing a Resilient Marketing Strategy 

To effectively reduce platform dependency, consider the following steps: 

• Audit Your Current Strategy: Assess which platforms and techniques currently drive the most value. Identify potential vulnerabilities where over-reliance may exist. 

• Explore New Channels: Research and test emerging platforms and marketing methods that align with your brand and audience. This proactive approach keeps your strategy dynamic and adaptable. 

• Develop Original Content: Create content that can be repurposed across various platforms, ensuring consistent messaging and maximising reach. Diversified content types cater to different audience preferences and increase engagement. 

• Invest in Owned Media: Enhance your website and build an email subscriber list. These owned channels offer greater control and are less susceptible to external changes. 
  
• Monitor Industry Trends: Stay informed about changes in platform policies and digital marketing trends to anticipate and adapt to shifts promptly. Regularly updating your strategy ensures continued relevance and effectiveness. 

Having a diverse marketing strategy is not just advantageous—it’s essential. Therefore we need to prepare for platform bans. By leveraging multi-channel marketing and employing multiple platforms and techniques, Social+ ensures that your brand remains resilient, adaptable, and consistently engaged with your target audience. Our comprehensive approach mitigates risks associated with platform dependency and positions your business for sustained success. 

Contact us today for our help with tips on how to prepare for platform bans.

The post How Marketers Can Prepare for Platform Bans   appeared first on Social Plus.

Why Social Media for B2B Marketing?

Social media is essential for B2B businesses today. With 70% of UK consumers saying they’re more likely to buy from a company after a positive interaction on social media, the importance is clear. Whether sharing industry insights, product demos, or connecting with other professionals, social media plays a significant role in business success. But which platforms should you focus on?

1. LinkedIn: The Powerhouse for Professional Connections

LinkedIn is the go-to platform for B2B marketing. It’s where business professionals come to network, share insights, and connect with others in the industry.

Why LinkedIn is Essential for B2B:

Networking Opportunities: With over 30 million users in the UK, LinkedIn is the perfect place to build relationships with decision-makers, influencers, and key players in your industry.

Content Sharing: Post industry insights, case studies, and updates to position your business as a trusted thought leader.

Targeted Ads: LinkedIn’s ad targeting is unrivalled, allowing you to reach your audience based on job title, company size, and industry.

If you’re not using LinkedIn yet, you could be missing out on high-quality leads. Check out our Social Media Management Services for help.

2. Facebook: Still Relevant for B2B Marketing

Although Facebook is often seen as a B2C platform, it remains a valuable tool for B2B marketing, offering business pages and targeted ads to increase brand visibility.

Why Facebook Works for B2B:

Business Pages: Share services, news, and customer success stories, which helps build credibility and engage your audience.

Facebook Groups: Join or create industry-specific groups to network, share insights, and participate in relevant discussions.

Targeted Ads: Facebook’s ad tools allow you to focus on your specific audience by location, job title, and interests.

3. Instagram: Visual Content to Boost Your B2B Presence

Instagram might not be the first platform that comes to mind for B2B marketing, but it’s a great place to showcase your brand’s personality and connect with clients.

Why Instagram Works for B2B:

Visual Storytelling: Share images and videos that highlight your services and company culture, helping humanise your brand.

Instagram Ads: Like Facebook, Instagram provides sophisticated targeting to reach your ideal audience.

Engagement: Engage directly with followers through comments, likes, and messages to build trust and loyalty.

4. X (Formerly Twitter): Fast-Paced Engagement and Real-Time Conversations

X (formerly Twitter) is still a strong platform for B2B marketing, especially when it comes to real-time engagement and updates.

Why X Works for B2B:

Real-Time Interaction: X is perfect for engaging in live conversations, product updates, and breaking news.

Hashtags and Trends: Tap into trending hashtags to increase visibility and join industry conversations.

Direct Communication: Engage directly with followers and join relevant discussions to build relationships.

Final Thoughts: Using Social Media for B2B Marketing

Choosing the right social media platforms for B2B marketing in the UK depends on your target audience and business objectives. While LinkedIn, Facebook, Instagram, and X all offer unique advantages, the key is to stay consistent, engage authentically, and provide valuable content.

At Social+, we specialise in B2B marketing and know exactly how to help businesses like yours thrive. Whether you’re looking to build professional relationships on LinkedIn, engage with your audience on Facebook, or showcase your brand on Instagram, our team can optimise your social media presence.

Accelerate Your B2B Marketing with Our Accelerate Package

Want to fully outsource your social media management? Our Accelerate Package is designed for businesses looking to take their social media marketing to the next level.

What’s Included:

• Full overview and report of your online presence
• Social media management across 3 platforms
• 6-month strategy plan
• Google My Business setup and management
• Blog content creation
• Monthly performance reports

Perks of the Accelerate Package:

• Fresh perspective on social media
• Ongoing support through a ticketing system
• Discounted training courses and Network+ event tickets
• Measurable insights to support growth

Ready to take your social media to the next level? Get in touch today to discover how our tailored strategies can help grow your business and improve your online visibility.

The post B2B Marketing: Top Social Media Platforms to Boost Your Business appeared first on Social Plus.

The post Instagram Threads: Will you be hopping on the trend? appeared first on Social Plus.

As one year ends and another begins, the nostalgia starts creeping in.

2022 was a great year for the team at Social Plus so we thought we’d take you through our highlights.

Making new connections

In January 2022 we held our first networking event!

What better way to start the year than to make some great new connections.

We started off small with 20 attendees but as they year went on our events became more popular.

In September we gained 100 signups to our networking event held at The Alchemist, Newcastle.

Networking has multiple benefits including increasing brand awareness, knowledge, and potential clients. Here at Social Plus, we use our brand Network + to plan events to create opportunities like this in and around our local area of Newcastle.

We can’t wait to continue to grow out networking events in 2023!

If you’re interested in attending, you can find regular updates on our LinkedIn page.

New Starters, Promotions and Team Updates  

Over the past 12 months, our team has grown and evolved.

We hired Caitlin as our new Digital Marketing manager, and she fit right in! We’ve loved seeing her grow this year and can’t wait to see her progress in 2023.

Our Digital Marketing manager Rachel was promoted Head of Social. In 2022, she continued to impress our clients and is a great team leader! We’re excited to continue to see her fly in her new role in 2023.

Our managing director Emma became a speaker on an expert panel at The Business Show UK in London. It was great to see her share her knowledge and expertise within the industry!

Our resident web designer Danielle ended the year on maternity leave to welcome her gorgeous baby Zara into the world. Zara is a little bundle of joy, and our team couldn’t be happier!

With our growing team, we decided it was time for a new office space. We said goodbye to our IT team and set up our home in the office next door.

London Business Show

In November, our team was invited to attend The Business Show held in London.

The Business Show provides a platform for entrepreneurs looking to start a business or SMEs looking to grow and develop their business.

It was great to see so many different businesses in one place and build new connections.

Our team had some great conversations, and we can’t wait to attend again in 2023!

We went viral!

Caitlin decided 2022 was the year to grow our TikTok account.

After 2 months of focus on our TikTok strategy, we gained over 500,000 views on one of our videos.

We then continued our viral streak with a trending TikTok that gained 1.3M views!

Our goal for the early months of 2023 is to hit 1,000 followers and continue to grow on this platform.

We’d love for you to follow us on our TikTok journey and we can’t wait to see what 2023 brings!

Norah’s North Pole

Again, this year we were proud to support Norah’s North Pole.

Norah’s North Pole works in the Northeast to provide a small sack of Christmas presents to those children who go without.

This year we were a drop off-off point as we wanted to do everything we could in support of this amazing charity.

Goodbye 2022, Hello 2023!

With 2022 being such a great year for Social Plus, we’re even more determined to make 2023 a better one!

We have lots of new and exciting upcoming projects so stay tuned via Instagram, Facebook, and LinkedIn.

The post <strong>Our 2022 Highlights</strong> appeared first on Social Plus.

Are you looking to up your social content game this winter?

Well… we’ve got you covered with the upcoming key dates you may want to jump on this month.

Aso soon as it hits December, I’m sure there’s one thing that springs to mind for us all… CHRISTMAS!

Depending on the nature of your business, there’s several key dates you can utilise to spruce up your socials.

3rd. Make a gift day

What screams Christmas more than gifts?

Why not create a post focusing on the best homemade gifts. Or if you want to have a bit of fun, video posts of gift making in the office – we all know Instagram loves a reel!

Here at Social Plus, we will be using this day to pack gifts in support of Norah’s North Pole charity. Not everyone is as fortunate on Christmas day and some children wake up to no gifts left by Santa.

Norah’s North Pole works in the North East providing a small sack of Christmas presents to those children who would go without.

Not only will we be packaging gifts, but we are also becoming a drop-off point.

Please feel free to drop off any gifts to our office: 126 Great Lime RD, Newcastle Upon Tyne, NE12 6RU

Keep an eye out on our socials for Norah’s North Pole updates: Facebook, Instagram, LinkedIn.

4th. National Cookie Day

What better day is there to surprise your colleagues with a sweet treat.

You could even pair this with your favourite seasonal beverage and feature this on your feed.

Our very own coffee addict enjoys an iced gingerbread latte during the festive season. But if this doesn’t take your fancy, there are plenty to choose from!

8th. Ugly Christmas Jumper Day

I’m sure we all own at least one ugly Christmas jumper. On this day it’s time to dig deep (very deep) into the back of our wardrobes and find it.

Why not jump on the ugly Christmas jumper bandwagon and host a Christmas jumper day in the office. If you want to have a bit of fun with it, you could even hold a TikTok fashion show. Encourage engagement from your audience by asking for them to vote their favourite Christmas jumper in the comments. Or better yet, do this in the form of an Instagram poll!

We’re saving our Christmas jumpers for our Candy and Cocktails networking event. If you’re a Newcastle business, why not come along?

Visit our LinkedIn page for more information: Network Plus NE

Or book your ticket here!

23rd. “Happy Christmas Eve Eve”

Would it really be Christmas without our favourite festive Friends Quote.

Just like October 3^rd (Mean Girls Day), today is your chance to have a bit of fun with your socials.

Why not dedicate a post to this iconic line, I know we will.

25th. Christmas Day

An exciting day for everyone! I’m sure most of us will be spending our day opening gifts and recovering from our Christmas dinner. However, a Christmas post won’t go amiss with your audience.

This is a great day for spreading the joy across your socials and wishing your followers a ‘Merry Christmas.’

26th. Boxing Day

“Get in loser, we’re going shopping”

The hustle and bustle of Christmas is over but what’s better than keeping the excitement going with boxing day sales.

If you’re a commerce business, it’s your time to shine as this is your opportunity to promote your business.

31st. New Year’s Eve

Get out the sparkly fits and let the celebrations begin!

Whether you’re spending this day at home with family or out with friends, it calls for a celebration.

You could use this day to post about the success of 2022 and your goals for the new year. Or go down the more interactive content route by asking your audience what they’d like to see more of on your socials in the coming year.

Want to keep track of the December key dates?

Why not download our December 2022 content calendar, here.

Are there any key dates we’ve missed? Let us know by dropping us a message on our socials: Facebook, Instagram, LinkedIn.

The post Spruce up your socials with our December calendar appeared first on Social Plus.

Having a social online presence is integral to an efficacious marketing strategy. Not only can social media platforms be utilised to promote your brand, but they also connect you with your customers. Furthermore, they are a great tool to build long-lasting relationships with your target audience.

This all sounds great in theory. But what can you do if you don’t have the time to navigate the social space?

In this case, the perfect solution is to outsource your social media management to a digital marketing agency.

What is a digital marketing agency

A digital marketing agency offers its clients marketing solutions that enable them to maximise their online presence.

Digital marketing agencies specialise in online marketing. This includes social media, SEO, email marketing, and website design and development.

Outsourcing your social media management to a digital marketing agency allows more time for you to focus on running your business.

Benefits of outsourcing your social media management

Save time, money & resources

I’m sure we’ve all heard the saying time is money. Social media is used by billions of people across the world. To connect with and reach your target audience, you would require a strong social media presence across multiple platforms. Creating engaging content can be extremely time-consuming which could otherwise be spent on more pressing business matters.

Outsourcing your social media management to us not only saves you time but also saves your employees time. Being experts in our industry we know how to implement an effective social media strategy to drive results for your business.

Customer focused content

Customer centricity refers to the customer being the focal point of all decisions. This in turn drives customer satisfaction, loyalty, advocacy, and retention.

As digital marketers, our target audience and the people we are trying to reach are always at the forefront of our minds.

Social media marketing is not as easy as it may seem. It requires thoughtful and focused strategies to reach the right people at the right time. It’s our job to understand your brand and create engaging content targeted toward your customers.

Unparalleled expertise

One of the biggest advantages of outsourcing your social media management is the expertise we have to offer.

We have an in-depth understanding of multiple social media platforms which allows us to best utilise them for your business. We consider your brand’s tone of voice and create valuable content to engage your audience.

Consistent brand messaging and targeting

Consistency is key when building a reputable brand. It is important to make sure all of your digital components and brand messaging align.

Your content will be used to define who you are as a brand so it’s important to get it right.

As a digital marketing agency, we will ensure your brand messaging is consistent across all platforms. Additionally, we will conduct research into your target audience and how best to reach them.

Access to premium marketing & reporting tools

Digital marketing agencies have access to premium marketing and reporting tools and know how to use them effectively.

Digital marketing consultants know the best tools for designing, managing and publishing content. Leveraging these tools will save you a considerable amount of time and money.

What Social+ can offer your business

Having an online presence is so important, but what is more important is how you use it.

Outsourcing your social media management ensures continued customer engagement which leads to business growth and development.

We work with our clients to create the best strategy for their business from choosing the right platforms to be on, creating engaging content for your audience, and finding your people.

We offer a range of social media management packages from basic right up to fully managed solutions to best fit your business.

Still on the fence as to whether you should outsource your social media management?

Request your FREE digital marketing audit today!

Why not peek at our socials and drop us a comment:

• Instagram – @socialplusne
• Facebook – @SocialPlusNE
• LinkedIn – @social-plus-ne
• TikTok – @socialplusne

Keep an eye out in our newsroom for more blogs like this one.

The post Outsourcing your social media management appeared first on Social Plus.

But there’s one big question that remains – where do I start?

When it comes to social media, the possibilities are endless.

The social space can be quite a daunting place if you’re new to it.

It helps to imagine your website as your storefront. This is the place where potential clients or customers can see what you have to offer and make purchases.

On the other hand, you have your social media presence which is used to promote your business and reach new potential customers.

Social media platforms, like Facebook, Instagram, Twitter, LinkedIn, and now Tiktok, allow you to create engaging content to build connections and create brand awareness.

We can see why you’d think these two components serve different functions. However, like any dynamic duo, they work better together.

One of the most effective ways to market your business is to align your digital components and tie them all together.

Integrating your social media with your website has multiple benefits and below you’ll find just a few.

Build a consistent brand identity

When it comes to building a brand, consistency is key. Although your website and social media serve different purposes, they should ultimately promote the same message.

Are you a brand that promotes a serious service? Or are you more on the fun side? Both your website and social media should distinguish who you are and what you stand for.

Linking these two components will help to achieve a consistent brand identity and this is how you will be known to your audience.

Improve your SEO

Under the digital marketing umbrella, we always hear the term ‘SEO’ being thrown around. But what does SEO stand for and how can it benefit your business?

SEO is an abbreviation for Search Engine Optimisation and this is the optimisation of your website for search engines. Your SEO will determine your position in search engine rankings which is how your customers will find your business.

Search engines like Google frequently change their algorithms. However, including links to your social media will increase the opportunity to add keywords and meet other criteria that is needed to increase website traffic.

Additionally, you can leave links in your social media posts to direct traffic back to your website. This also positions your brand in front of new potential audiences as social media allows you to reach people who may not have heard of you before.  

Build a sense of community

Some of the most successful businesses make their customers feel like they are part of a community. They do this by creating conversations with their content and making their audience feel valued.

Creating engaging content will make your audience more likely to interact with it. From here you can engage with your audience and show you are a brand that cares about its customers.

This works best if you avoid using your social media for hard-selling and instead use it as a tool to communicate with your audience.

Social media is also a great way to keep your customers informed on special offers, new products, and events.

Authenticity and building trust

It’s easy to promise the world but does your brand achieve what it sets out to do?

A brand that has a strong narrative and puts out meaningful content is likely to get more conversions.

A brand that feels authentic to its audience is more likely to build trust and gain customer retention.

This can be achieved by a website that is both transparent and meaningful. It helps when your social media aligns with this as this is the space in which you can outline who you are as a brand and demonstrate your values.

Create a distinctive online presence

When people search online for a product or service, they are met with tons of options. So, what makes your business stand out and sets you aside from your competitors?

When searching for a product and service, customers tend to go for the most reliable source. Social media is the best place to build your brand identity and demonstrate you are trustworthy.

You can use your social media to reflect the information that is on your website but also to create a niche for your brand.

Your social media is unique to your business and is the place to create lasting impressions about who you are as a business.

Are you a small business that could use some help with digital marketing?

Here at Social Plus, we believe having a strong online presence is so important, but what is more important is how you use it.

We work with our clients to create the best strategy for their business from choosing the right platforms to be on, creating engaging content for your audience, and finding your people.

Why not peek at our socials and drop us a comment on Instagram – @socialplusne

Keep an eye out in our newsroom for more blogs like this one.

Alternatively, visit our website for more information!

The post Keep it together: why your social media should align with your website appeared first on Social Plus.

Do you feel lost when it comes to keeping up with the latest Instagram algorithm updates? While these constant changes allow for growth, they also force you to stay on top of things in current time. Those who fall flat in keeping up with these changes risk ending up on the wrong side of the algorithm. This is why we’ve come up with a few dos and don’ts to assist you on your Instagram journey.

Tagging

Do use relevant hashtags in your comment section

The Instagram algorithm loves the use of hashtags! They categorise your posts and push them out to the explore page to reach users who are most likely to interact with your account. However, you need to make sure your hashtags are relevant to the content you are posting. Random hashtags could push your content toward the wrong audience and decrease the engagement of your post.

Don’t overuse hashtags

Using hashtags on your Instagram post is a big yes, but you don’t want to fall into the trap of overusing them. This could result in restricting the categorisation of your posts and profile. This will inevitably prevent you from reaching the correct audience.

Do Tag

Tagging is a great way to engage with other brands and people! We all want to know where you were for that Instagrammable breakfast but some of us are just too afraid to ask. Location tagging lets your followers know where you are. It also increases your chances of being seen by people who have clicked on a tag for that location. Additionally, tagging a person or account in the photo adds to their ‘tagged’ photo section and displays your post to anyone who views this.

Content

Do create original content

Instagram is not a fan of profiles that don’t use original content. They aim to push original content and are against profiles that push content from other pages. Creating original content goes hand in hand with making use of Instagram’s content suite. As it ensures the content has been created in Instagram. This also gives you access to a wide range of stickers, effects, and filters to make your posts more interesting and exciting.

Don’t post content with visible watermarks from other apps

Again, this links back to creating original content. If you post content displaying visible watermarks from other apps, for example, Tiktok, it’s a sure giveaway that your content was created in another app. Therefore is not original content. The algorithm does not take kindly to this. Your post won’t be seen as much, decreasing the reach of your content and profile.

Don’t post low-quality content

As the old saying goes, quality over quantity. If the content you are posting is of low standard and resolution, it is unlikely to gain engagement from your followers. This will result in your profile being more hidden by the Instagram algorithm. It could prevent a higher-quality post from being seen. It’s important to make sure the content you’re putting out is of a high standard and is going to make your followers want to interact with you and your account.

Followers

Do engage with your followers

Let your followers know that you see them! Interacting with your followers via comments, likes, and follows will allow your account to be picked up by the algorithm and push your content out to more users. This shows your followers that you care. This makes it more likely for them to engage with more of your content.

Don’t spam your followers

Don’t post like there is no tomorrow because there is! It’s great to have lots of ideas and content to share but there’s no need to get it out there all at once. This could have the opposite effect to what you’re hoping for and could push your followers towards clicking that ‘unfollow’ button. Alternatively, take your time and make sure you have a consistent posting schedule. Not only will this please your followers, but it will make Instagram’s algorithm very happy and will gain you more attention and engagement.

If you would like to know more about how Social+ can help your business combat the Instagram algorithm and create an Instagram Strategy designed to develop a consistent posting schedule, build followers and boost engagement. Please feel free to contact us by emailing hello@social-plus.media or calling 01914661550

Do you have some of your own tips and tricks that you’d like to share? Tag us on Instagram – @socialplusne

The post Instagram Algorithm: The do’s and don’ts of Instagram appeared first on Social Plus.

If you work in social media, knowing the latest updates is a huge bonus in making an Instagram account go from little engagement to becoming viral.

Here are 5 hacks to beat the latest update

#1 Create Engaging and Original Content 

Instagram supports original content creators!

We all love to see our favourite memes and videos pop up on our feed but more recently, Instagram accounts have been resharing viral content to improve personal account engagement rate. The new algorithm update is against this trend!

The new Instagram update favours accounts of any size, that create original high-quality content. This includes original sounds, editing, and content originality. Here at Social Plus, we love to have daily brainstorming meetings to come up with the next viral trend.

#2 Share Regular Stories with Interactive Prompts 

Sharing stories regularly increases your account’s reach. When an account shares a story, the accounts that interact with your profile will automatically be shown at the top of their news feed that you have recently published.

The latest update also promotes your story to accounts you interact with who follow you back. 

A hack we love to use at Social Plus is tagging locations, hiding hashtags behind story content, and encouraging engagement using interactive prompts! All these little tips and tricks boost exposure which can lead to new followers, increase engagement, and can create a loyal following. 

#3 Keywords 

#fashion #fitness #food

Keywords describe your content.

The use of keywords in captions and in hashtags allows your target audience to discover your content on the explore page and hashtag page easier! This new update improves your content’s exposure to new potential followers, and we love this! It’s quick and easy to do but the overuse of keywords may not show the best results.

We suggest using hashtags that are relevant to your niche and the content show.

#4 Remove Visible Watermarks From Content

We all know Instagram is all about its community and supports original content creators.

But what about resharing original content from other apps? Do they like this?

If an Instagram account publishes content that contains visible watermarks from other apps, the new Instagram update will de-prioritise the content that has been published and will reduce the post’s reach.

Instagram likes to keep its community on the app!

Here at Social Plus we use our own tricks to avoid de-prioritising videos.

#5 Experiment with Creative Tools; Text, Camera Effects, or Filters

Instagram loves original content, and one way the app checks for this is by looking for signs of Instagram creative tools! These tools are built in-app and are prioritised by the new update! 

Does this mean we all need to stop editing off the app?

No!

If you enjoy creating content away from the app can still do this! We suggest adding the effects to your already edited post in the app.

In Summary

The best way to increase your accounts reach, engagement, and follower count is to know your niche, understand your audience, and create original engaging content regularly that you enjoy. These final tips will not only boost your numbers but also keep you doing what you love to do.

The post 5 Hacks to Beat the Latest Instagram Update appeared first on Social Plus.

The media have stated that Facebook conducted an internal study. According to The Guardian, the results of this study shown that 32% of teen girls said that “when they felt bad about their bodies, Instagram made them feel worse.”

Instagram is a photo and video sharing platform which has evolved into a space where users can be paid for posting content that is affiliated with brands.

This has resulted into the rise of Influencers, and with that comes the pressure of looking somewhat ‘perfect’ on social media.

Influencers may feel pressured to be seen as flawless, and therefore may edit their pictures or post images with filters on.

Although the use of filters and editing apps may be innocent, this can set unrealistic expectations for young girls using the app.

So, it is understandable that the use of Instagram may negatively affect young girls when they are questioning their self-worth.

However, we believe that if Instagram is used mindfully, it can be a positive experience for users including young girls.

The most obvious first step in doing so, is to follow accounts that make you feel good! This could be accounts that post advice and reminders such as @wearefeelgoodclub or thought-provoking accounts such as @allontheboard.

Influencers such as @georgie.clarke and @_nelly_london are known for their authentic and honest content, posting un-posed images, stretchmarks and more. Their goal is to normalise normal bodies on social media, and we are here for it!

The flip side of this advice is that this may also mean that you will have to unfollow accounts that don’t make you feel good. If you look at images of someone and then have negative thoughts about yourself afterwards – unfollow! Life is too short, and you need to learn to accept and love the skin that you are in.

Step two is to remember that likes are simply just a number. A number on the bottom of yours or another user’s photo does not dictate your worth. Instagram are also in the process of making this feature optional on the app, with the aim of ‘depressurising people’s experience’.

Step three – build your community – follow and interact with relatable accounts that remind you of yourself. Create a space where you are connected with people who support each other online.

And remember, you only see the best parts of people’s lives. You might see users going out for cocktails and shopping in Harrods, but you don’t see them being late for work and spilling coffee down their white top at the beginning of the day! Nobody’s life is perfect and try not to let social media convince you that it is.

Having said that, Instagram is a great place for brand awareness and promotion. Using Instagram effectively can boost your business’ profitability and reputation.

This is something that Social+ can help you with! We offer packages that include social media management, web design, email marketing and more.

If this is something that would benefit your business, get in touch today for a free consultation on 0191 450 1066 or email us on hello@social-plus.media.

The post How to make Instagram a more positive place appeared first on Social Plus.